labels: Brand Dossier, Marketing
Western Digital launches new range of portable USB drives news
13 March 2008

Mumbai: Western Digital (WD) has launched its new My Passport Essential Portable USB Drives in India.

Weighing in at less than 5 ounces, My Passport Essential Drives are bus powered, do not need an external power adapter and are equipped with sync and encryption software
 
"The newly designed My Passport Essential Drives are the perfect travel-friendly storage device to hold the rich media content generated by higher resolution photos and HD videos and music," said Sharad Srivastava, director, sales, India and South Asia, Western Digital.

"The desire to carry and keep their digital files close at hand continues to grow, and this new drive offers a sleek and stylish solution with plenty of storage capacity for consumers on the move."

WD Sync software allows consumers to take content with them by simplifying the synchronisation of essential personal files and Microsoft Outlook data on a PC. The software also provides for data protection with 128-bit encryption.

WD Passport Portable Drives is available through select WD's distributors in India. The drives are also available at select retail stores and online retailers, and the suggested retail prices are Rs9,500 for WD Passport Essential USB Drive of 320 GB; Rs6,800 WD Passport Essential USB Drive of 250 GB; Rs4,700 WD Passport Essential USB Drive of 160 GB; and Rs4,200 for WD Passport Essential USB Drive of 120 GB.


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Western Digital launches new range of portable USB drives