position themselves as party hot spots
The country's top multiplexes Inox, Adlabs, Cinemax
and PVR are positioning themselves as party hotspots,
where movie buffs can enjoy parties and also watch a
They have obtained liquor licences to make the offer
PVR Cinemas offers their 36-seater Gold class auditoriums
for private parties.
At Anil Ambani's Adlabs Cinemas a person can pay about
Rs500-Rs750 for a party-cum-movie ticket. The lounge
has the liquor license to provide alcholic beverages.
Cinemax too has separate clubs within their regular
audis for a cozy and elevated experience away from the
maddening crowd. Inox on the other hand is developing
the concept of premium properties which are pure luxury
say the initiative is a way to bring in higher revenue
and also diversifies the risk from depending purely
on films as under regular circumstances, it is difficult
for muliplexes to generate enough footfalls for luxury
to launch blockbuster films
HBO has lined a number of blockbusters to be premiered
on television next year which it feels will maintain
its growth story of 15 to 20 per cent in 2007.
with one of the biggest movies of recent times King
Kong premiering in January, HBO will follow it by
releasing Charlie and the Chocolate Factory, Batman
Begins and a host of others, including The Da
Vinci Code and MI-3.
channel will also increase the number of HBO Original
Mini Series shown here and will also rerun its popular
show Sex and the City, which was blacked out
in Mumbai for allegedly showing adult content. HBO has
also announced the Asia premier of its new original
two-part mini series, Tsunami, The Aftermath,
based on the tsunami of 2004, to be shown on the December
Leyland to launch corporate ad campaign
Ashok Leyland plans to launch a corporate TV campaign
next month to convey the customer-oriented side of its
business. The print campaign is about the passionate
engineer of Ashok Leyland, a quirky professional whose
interest in his work borders on the obsessive.
said the campaign it designed aims to showcase the "pioneering
spirit of Ashok Leyland to the relentless pursuit of
excellence for the future and lay the foundation for
the new products the company is all set to roll out.
print campaign has two product ads that talk about the
company's products and achievements and three ads that
celebrate its engineers passion.
Paints launches new premium product
ICI Paints has launched new premium segment paint under
the Dulux brand called the Light & Space paint which
claims to reflect up to twice as much light back into
a room because of which it will look brighter and more
The company said the new paint has been launched in
Indian before being introduced in the UK. It says that
the product was the result of consumer research which
revealed that as home sizes in metros become smaller
there was a need among consumers to make their homes
look brighter and bigger.
company plans a comprehensive campaign addressing consumers
to painters to market this new product.
launches national campaign
Discount retail chain Subhiksha has launched its first-ever
national TV campaign following its recent expansion
across the country. Launched in Hindi, the campaign
depicts various shoppers looking for lower prices and
opting to shop at Subhiksha, declaring that saving hard-earned
money is "bachat mera adhikaar hai"
(savings are my right).
it will launch Telugu and Kannada versions of the campaign
too. The target audience for the ads is adult men and
women over 25 years of age, in SEC A, B and C, who do
year, till date Subhiksha has rolled out 350 stores
in Delhi, Gujarat, Andhra Pradesh and Karnataka from
140 outlets in Tamil Nadu. Now Subhiksha has 100 outlets
in Delhi, 50 in Gujarat and Andhra Pradesh, and 38 in
company is spending Rs15 crore on this campaign in the
first 12 months. Other media it is using include print,
outdoor and radio. The ad agency in charge of the campaign
is Orchard, Bangalore.
Soaps to launch new products
Maker of the Mysore Sandal soap, Karnataka Soaps and
Detergents Ltd (KSDL), is currently diversifying its
product range. It is planning to offer a few more personal
healthcare products after introducing its branded ayurvedic
toilet soap Herbal Care in Tamil Nadu.
company proposes to introduce liquid soap variants and
its own shampoo products and is developing the products,
which may hit the market soon.
company has decided on its product diversification strategy
to meet the evolving business opportunity in the personal
healthcare segment and also to take the pressure off
from the high cost scarce pure sandalwood oil-based
the company will also be launching the screening of
its TV commercials featuring the south Indian actor
Sneha as its brand ambassador for the Herbal Care soap.
Terrain makes Spirit for Reliance Retail
Indian Terrain, Celebrity Fashions' Rs75-crore menswear
brand, has tied up with Reliance Retail, to develop
an exclusive brand of apparel called Spirit, which will
sell only through Reliance's outlets.
will be initially priced in the price bracket of Rs600
to Rs800 and will have only shirts and trousers in the
will not undertake any marketing and branding costs,
as this brand will be exclusive to Reliance. If plans
pan out, in four years' time, Indian Terrain expects
to be a Rs500-crore brand, of which Rs150 crore is expected
to be Reliance alone.
Terrain, as well as other brands, will operate in a
shop-in-shop format, where the front end will be managed
by Reliance and the brand will manage the merchandise
launches 'Click-to-call' in India
Google has launched its online advertising product `Click-to-call'
in India, which will allow users to call directly to
an advertiser on Google search pages.
words targets advertisements to Google's search engine
users. Advertisements appear next to Google's objective
search results and are matched by keyword to the users'
ads thereby connect advertisers to potential customers
at the precise moment they are looking for information
related to the products and services the advertiser
ads will allow users to speak directly to an advertiser
they find on a Google search results page over the phone
and for free.
to provide Perfect Kitchen Solutions
German home products company Häcker-Küchen
GmbH & Co. has tied up with Kanu Kitchen Kulture
in India to bring the best in kitchen solutions to Mumbai
after two years of success in Delhi. The company has
opened Asia's largest modular kitchens showroom, displaying
14 different functional kitchens.
German company says it produces modular kitchens in
Germany according to the most stringent quality standards
and precision requirements using the best grade of materials
in its production along-with high-quality craftsmanship
and well-planned practical and useful functional features
to last a long-way.
recent years, Hacker has begun offering kitchens for
every segment from low-end to mid-range and top-end
kitchens, for every individual as per their kitchen
size, taste and budget.
offers a wide range of models from the Classic to Trendy
styles in a choice of material surfaces, textures and
163 different colours and finishes with options to mix
& match them to suit individual preference.
pricing depends on the size of kitchen area and the
type of modules and surfaces selected,
and as an example, the company says that it can provide
a basic 8ftX10ft modular kitchen furniture with adequate
storage, starting from Rs2 lakh upwards.
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