launches `Chocolate' phone
Aiming at a 10 per cent share in the GSM handset market,
LG Electronics has entered the premium designer segment
mobile phones segment with the launch of LG KG 800 better
known as the Chocolate. The designer phone comes at
an entry price of Rs16,000 and was launched globally
in November 2005. The company has sold over 5 lakh Chocolate
handsets worldwide since its launch.
to the company, "The LG Chocolate phone revolutionises
the way a mobile phone looks and feels. It is also the
first handset from LG's new `Black Label' series of
designer mobile phones, aimed at users who value style
as highly as they value technology."
handset has a MP3 music player, 128 MB of on-board memory
and 1.3 mega-pixel camera and video camera. Battery
life has 200 hours standby with 3 hours 20 minutes talk
time. The company plans to introduce 6-8 more variants
of the same model under the series in the next 3-6 months.
domestics treated to refresher course in cleanliness
The home care division of 3M Scotchbrite has started
a campaign that will put maidservants in Pune on a course
in cleanliness to hone their skills in keeping households
campaign began with domestic helps belonging to an organisation
Salsare, participating in a walkathalon where they raised
slogans in favour of cleaner homes. Over the course
of the next few days the company, which has an estimated
70 per cent of the market share in the organised utensil
cleaning scrub pad segment, will hold training sessions
for groups of maids who will be taken through the process
of keeping a house clean, the correct methods of ensuring
maximum cleaning and the right tools to get the job
done with maximum efficacy.
three four-hour sessions will have a few treats for
the maids, including contests, clips from popular films
that go with the cleaning theme and a goody bag of the
company's products, that they can carry back home.
this event, Scotch-Brite is attempting to build basic
attitude towards cleaning, and through the maids spreading
awareness of keeping the home and kitchen clean,"
said the company officials.
company has shortlisted ten cities across the country
where it will hold similar events over the next few
months, with next stop being a city in North India.
Mobility enters 'Sixt' car rental biz
Sona Mobility Services, a division of Sona Group, is
getting into the car rental business in Bangalore with
an investment of Rs10 crore. The company is also aiming
to tap the large opportunities in fleet management and
car leasing services.
Kapur, CEO of the company said the company was starting
with 50 cars and would grow its fleet size by 80 per
cent in the next three years of its operation. Sixt
would initially provide rent a car services to its enterprise
customers in Bangalore. As part of its growth strategy,
the company will add leasing and fleet management services
to its product portfolio by November.
department's move on 300gm weight limit questioned
The Department of Posts has been questioned by the Competition
Commission of India (CCI) as to the basis on which it
would disallow all private courier companies to carry
any letter weighing below 300 grams.
Dhal, member and acting chairman, CCI, said the Commission
has asked the Department of Posts whether the limit
can be further lowered to ensure that there is a competition
in a larger segment.
Kirloskar enters used car segment
Toyota Kirloskar Motors has entered the used car market
in a joint exercise with select dealers in Pune, where
the used car market is growing substantially. The company
is also known to be conducting pilot projects across
other key centres of the country.
UK Toyota sells used cars under the `Toyota Approved'
that there have been a number of product updates in
the Toyota stable, there is a sizeable chunk of its
models up for grabs in the used car market. These comprise
the discontinued Qualis, one of the largest selling
Toyota models a few years ago; the old variant of the
Camry that sold in moderate numbers and even the Corolla
are all prospective models that Toyota can introduce
in the used car market.
number of used Toyota car models is expected to rise
once schemes like the `bullet scheme' recently introduced
by the company compels customers to come and exchange
their existing Toyota models for the new scheme. Moreover,
the scheme is quite beneficial for the used car market
as after a span of three years, the company takes back
the model at a specified price. As of now, the select
Toyota dealers have tied up with Automart India for
purchase of all non-Toyota cars.
speaks Dil se to NRIS
Maruti has launched a unique offer, Dil Se, targeted
at Indians residing abroad according to which non-resident
Indians would be able to gift cars to their nominees
loved ones in India. The features of the scheme
include a special price, exclusive after-sales service
and convenient payment options. Besides discounts, ranging
between Rs8,000 and Rs70,000, on purchase of a car,
Maruti is also offering 10 per cent off on MGA (Maruti
Genuine Accessories), labour and after-sales services.
The company has gone a step further in its after-sales
customer care and is offering a free pick-up and drop
facility for two years and a back-up vehicle in case
of a service delay.
can easily avail of the offer by registering themselves
on the internet and choosing the car to be gifted. They
can then place an order by opting for one of the payment
modes Swift money transfer, credit card, or the
along with its joint venture Citicorp Maruti Finance,
is providing loans of up to 90 per cent of the ex-showroom
price with EMIs starting as low as $99. The catch in
the finance option is the nominee would be the borrower
while the NRI customer would be the guarantor.
launches the Civic
Honda has launched the much-awaited Civic, priced at
Rs10.8 lakh. The four-cylinder, 1799cc car has a maximum
bhp of 132 PS. Unique features of the car include door
visors, wheel lock nuts on the exterior, and ambient
LED lights in the interior.
to get into merchandising, Hungaming
Kids channel, Hungama is planning to enter into merchandising
and would start off with merchandise of its popular
shows, Hero and Sanya. The merchandise
would comprise accessories and costumes used by the
characters in these shows as well as stationery and
company has also got into the mobile gaming space with
the launch of Hungaming, which has gameshows such Gol
Gol Gullam, Full Toss and Tiger in downloadable
game formats. The channel also plans to launch games
based on its other shows such as Hero and Sanya
of Hungama's shows, Doraemon, Hero and
Shaka Laka Boom have been rated by a recent
TAM Media Research report, as the top three shows across
the seven channels in the kids' genre. The channel is
now reportedly the second most popularly watched channel
after Cartoon Network.
selects Armaan Ebrahim as brand ambassador
TotalFinaElf, a lubricants company, has signed up seventeen-year-old
racing car driver Armaan Ebrahim as its brand ambassador
for three years.
who has been racing in the Formula Renault-UK Championship
for "Position 1 Racing" team, will be extensively
used to support marketing and mass media communications
of Elf brands. Elf would also explore motor racing opportunities
for Armaan internationally. Elf has been involved with
Formula 1 racing for more than 35 years.
has been in India for about 12 years now and is seeking
to grow and increase its share in the lubricants market
from about 7 per cent now.
Dairy revamps Safal brand
Mother Dairy is revamping its fruits and vegetables
brand Safal. Apart from unveiling a new logo and identity
for the brand newer products like mixed vegetables and
sweet corn will be launched under the Safal brand. Safal
will also have a new sub-brand.
company has also forayed into the snacks category with
its sub-brand `Hot Snax' which will include products
like the Aloo Burger Patty, followed by other products
in the coming few months. Safal is also enhancing its
fruit drinks range by adding on two variants - magic
mango and fruit tango.
Dairy is also beginning its marketing initiatives to
promote the new logo and has spent about Rs 3-4 crore
on advertising and marketing such as new television
commercials apart from on the-ground marketing activities.
is not enough: Eveready to distribute tea and mosquito
Eveready plans to use its distribution network to market
not just battery cells but tea and mosquito coils as
well. Supporting the endeavour is a new advertising
campaign with the tagline-'Kuch Hai Extra' conveying
superior performance. Eveready's earlier campaign was
pegged on the tagline `Give Me Red' asserting brand
Ltd established 100 years ago, manufactures over 170-crore
dry cell batteries annually and is adding capacity to
produce another 40 crore batteries a year. The company's
battery sales is backed by a distribution network that
reaches into the rural and urban markets. The company,
which is also part of the Williamson Magor group and
among the top five tea producers in India, plans to
exploit this network to market tea and a host of other
products and recently launched it own brand of mosquito
coils targeting the rural markets.
to expand `Stupid Cupid' chain
Greeting cards and gifts company Archies is planning
to open 25 outlets of its niche retail chain, `Stupid
Cupid', across the country by the end of this financial
year. Stupid Cupid, targeted at the Gen-X woman, will
offer fashion jewellery and other personal accessories
such as belts, perfumes, gifts and handbags.
company has five 'Stupid Cupid' stores in Delhi and
two in Mumbai and plans to open 25 stores across the
country by the year-end, including four more stores
stores would have all varieties of jewellery ranging
from metal to stones, imported from countries such as
France, Italy, China and Korea. The company is also
looking at shop-in-shop presence by the year-end, where
it was ready to not only have the larger Archies Galleries,
but was also ready to have a section of its products
like greeting cards in other bigger stores.
India launches Chevrolet SRV
General Motors has launched a sports car, Chevrolet
SRV, with a starting price of Rs 6.97 lakh (ex-showroom
Delhi). Targeted at young professionals, the car is
also available with `option pack' with additional features
at a price of Rs 7.51 lakh (ex-showroom Delhi). The
car is based on the Optra platform and comes with a
1.6 litre petrol engine.
company has also announced plans to launch its high-volume
mini car Spark by next calendar year. The car would
roll out from the company's plant in Halol (Gujarat).
The biggest plus for the company is that the car would
get the benefit of excise duty cut for small cars announced
by the Government in this year's budget.
also plans to roll out a CNG variant of its premium
sedan Optra next month and a diesel variant by the first
quarter of next year.
introduces student travel pack
Parry Travels, part of the Murugappa Group, has launched
`Travel 2 Campus' a travel pack offering airfare,
medical insurance and foreign exchange for students
to a press release from the company, the repayment period
ranges from 12 to 36 months. Students can pay Rs3,800
per month instead of a lump
sum upfront. As medical insurance is mandatory for US
universities, Parry Travels offers insurance to suit
different university requirement, including coverage
for drug abuse, alcoholism and nervous breakdowns.
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