Rolls Royce cars, the epitome of ultimate in luxury
and class, known by nicknames like the Rolls the Roller
among others, part of the BMW stable, is back in India
after 50 years with the Phantom super luxury sedan.
to be priced around Rs3 crore to Rs4 crore (US$687,670)
in the Indian market, the company is hoping to sell
seven or eight units a year of the Phantom in the country.
Kelly, regional director (Asia Pacific region), Rolls-Royce
Motor Cars said, "We are coming back to India after
50 years, a country which has a deep appreciation of
the unparalleled excellence which the Rolls-Royce name
stands for," he said.
to him Rolls Royce has an old association with India
and until 1955 around 730 Rolls-Royce cars had been
sold to Indian customers.
new Rolls-Royce Phantom was unveiled world wide in January
2003, and is manufactured at the Rolls-Royce Motor Cars'
new head office and manufacturing plant in Goodwood,
West Sussex, England.
in many ways by the legendary Phantoms of the 1920s
and 1930s the Phantom's many new features include a
custom-developed aluminium space-frame and rear coach-doors
hinged at the back to allow easy access
to and exit from the passenger seats.
with six-speed transmission, the Rolls Royce is powered
by a custom made 6.75-litre V12 engine 48 valve, 453@5350hp
engine, which offers huge torque propelling the Phantom
effortlessly from 0-100 km/h in just 5.9 seconds.
from the standard features found in most luxury cars
the car is also equipped a four wheel anti-lock braking
system and a GPS Navigation aid with full map and voice
trifle heavy on gas the car is likely to give upto 5km
\ to 7km per litre in city driving and a little more
on the current Phantom began in 1998 after the Rolls-Royce
brand moved into the BMW fold. The car made its debut
in January 2003. The company has come out with a 2005
version with a longer wheelbase, which Indian customers
can also order.
India the company has appointed Navnit Motors as the
authorised Rolls-Royce Motor Cars dealer in Mumbai.
Indian market has in recent times seen interest by many
luxury carmakers. DamilerChrysler already has a plant
in India for its Mercedes brand while it also sells
the "Maybach", which is priced at a huge Rs5
crore. Audi is all set to enter the Indian market and
Bentley is already here.
has also shown interest in setting up a manufacturing
facility in India.
on the level of customisation sought, there is a waiting
period for the Phantom, of up to six months and the
company has already received two orders in India.
convertible model on the same platform is expected in
2007. At present, Rolls Royce manufactures close to
800 cars a year.