may sell off Binaca
Dabur India seems uncertain about what to do with its Binaca toothpaste
brand after acquiring Balsara's oral care brands.
Dabur had acquired Binaca from Reckitt Benckiser in 1996, but with the intense
competition in the segment, it could not revive the brand to its former
had tried to sell off the brand earlier but after unsuccessful attempts
it decided last year to launch a herbal toothpaste under the Binaca brand
after the Balsara acquisition, Dabur is again trying to find a buyer for
Binaca. Dabur now has a number of oral care brand at nearly every price
point with brands such as, Dabur Red toothpowder and toothpaste, Dabur Red
Gel paste and Dabur Herbal Toothpaste. After it acquired the Balsara range
of Promise, Babool and Meswak toothpastes, it is now once again scouting
for a potential buyer for Binaca.
Binaca once reigned in the oral care segment of the Indian market and was
the chief sponsor of the long running popular musical radio programme, Binaca
ties up with MTV
major McDonalds's has entered into a music partnership with MTV Networks.
Initially, McDonald's and MTV will launch a 30-minute monthly programme
called MTV Advance Warning that will feature new musical talent combined
with McDonald's advertising imagery.
The logo for the programme will include the McDonald's name, its famous
golden arches and the phrase "I'm lovin' it" the slogan
that has been a feature of the company's global marketing since September
As part of its "I'm lovin' it" campaign, McDonald's has been keen
to use music, sports, fashion and entertainment to promote its brand. This
year, for example, McDonald's will sponsor a global tour by Destiny's Child,
the pop singing group, that will be called Destiny Fulfilled and lovin'
MTV Advance Warning has already been aired in the US and Latin America.
Local versions of the programme will begin broadcasting on February 19 in
Europe and on February 21 in Asia.
ties up with IOC
Indian fast-food retailer, Nirula's, has entered into an alliance with Indian
Oil Corporation (IOC) for setting up restaurants at IOC petrol bunks across
the country in a phased manner.
Under the agreement, Nirula's will set up `Family Style' restaurants and
`Express' stores with ice-cream parlours at IOC petrol bunks for which IOC
will provide retail space.
such outlet is expected to come up by April in New Delhi.
Nirula's will open up to 10 outlets in the National Capital Region in the
first phase and then move towards highways connecting Delhi and Punjab,
Mathura, Agra, Jaipur, Udaipur, Ahmedabad, Dehradun and Haridwar.
Once the regions in which Nirula's is already present have been covered
the two will focus on an overall national expansion.
Bentley launches Arnage RL
Bentley Motors has launched its third model, the Bentley Arnage RL, in the
Indian market. It is priced above Rs2.5 crore.
of the new car is subject to customer specifications and can go up to Rs3
ITC Foods to launch fruit, spice conserves
ITC's Foods Business has launched fruit and spice conserves under the "Kitchens
of India" brand name in four flavours.
The company claims that the new product is totally natural and contains
no preservatives, added flavours or any synthetic colouring materials.
Retail reverts to Spencer's brand
The RPG group is opening hypermarkets under the Spencer's brand. Not only
this, the group is reverting to the Spencer's name for its other retail
outlets as well. The first Spencer's hypermarket opened six months ago in
Visakhapatnam in association with Phoenix Logistics.
two stores, located in Hyderabad and Mumbai, known as Giant Hypermarket,
changed their name to Spencer's.
to the company, a recent study showed that the Spencer's brand had an 80
per cent recall and an association of `value for money' amongst 96 per cent
of the respondents.
targets 60 pc growth from mobile market
China largest appliances maker, Haier plans to achieve a growth of almost
60 per cent in the mobile handset segment. The company recently launched
seven mobile handsets.
has set a target to sell five lakh GSM mobile sets in a year and reap a
turnover of Rs250 crore in one year.
Haier India, which entered the domestic market a year ago, has launched
its GSM mobile sets first for the North Indian market and will subsequently
enter the southern, eastern and western markets.
The new offerings are priced between Rs3,654 and Rs14,950.
is also planning to launch its CDMA handsets in the country and is in talks
with a few telecom operators for this.
loses share in ad market, print gains
According to the findings of a survey by Pitch magazine and Madison
Media, advertising spending on the print medium grew by 12 per cent in 2004
grabbing ads worth Rs4,100 crore to a 43-per cent share of the total
aspend. The Indian advertising industry grew 9 per cent in 2004 to Rs9,493
medium expanded at the cost of television, which grew by only 6 per cent,
leading to fall in market share from 49 per cent in 2002 to 46 per cent
Radio, cinema and the internet grew at rates of 20 per cent, 18 per cent
and 40 per cent, respectively. Outdoor grew at 10 per cent to garner revenues
worth Rs800 crore for an 8-per cent share in the industry.
According to the survey the industry is set to grow at 13 per cent in 2005,
taking the overall advertising pie to Rs10,692 crore by this year-end.
yoghurt drinks fastest growing'
According to a global study by ACNielsen, among the world's fastest growing
food and beverage products are those based on the health premise.
Of the seven categories of beverages that experienced double-digit revenue
growth last year, five offered perceived health or weight loss benefits
and the top two growth categories were soya-based drinks and drinkable yoghurts.
growth was seen in the Asia-Pacific region, where soya-based drinks grew
by 44 per cent.
other hand, the growth of prepared alcoholic beverages, actually fell. The
category, which grew at 33 per in 2002, grew only by two per cent in 2004.
grew by 16 per cent in 2004, compared with six per cent in 2002, cereal
by 14 per cent (9 per cent), sports / energy drinks by 10 per cent (6 per
In the Asia-Pacific region, the overall growth for food and beverages across
the board was five per cent.
branded food and beverages market grew by over five per cent.
Online payment gateway from IndiaMART
IndiaMART, the B2B marketplace has announced the launch of ABCpayments.com,
a global online payment gateway that facilitates authentic and secure online
transactions between buyers and sellers from across the globe.
ABCpayments.com will facilitate the process of online transactions by providing
multiple, secure payment options to buyers and sellers.
It has been developed as a solution rather than a standard product to address
the issues of security and online fraud.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review