Pester power is now gaining new heights.
study conducted by Cartoon Network and NFO across 14 A-
and B-class cities with 6,436 respondents, which included
kids in the age group of seven-14 years and mothers, reveals
that children are now not mute spectators in major purchase
decisions. Even in items not directly concerning they
have strong preferences.
cars, it was found that the preferred brand of kids was
the Hyundai Santro and that around 32 per cent of kids
accompany parents when they go buying a car. Among watches
the favourite brand of kids was Titan, while in TV the
preferred brand was LG. And in music systems it was Sony.
products that directly concern kids like colas, chocolates,
biscuits and chips, childrens preferences have changed
somewhat. As against Pepsi some years ago, Coca-Cola has
emerged as the favourite brand of fizzy drink for kids
in India, while Britannia is the most favoured biscuit
brand. In chocolates Cadburys has beaten Nestle
to being the kids favourite brand. Among chips,
the kids prefer PepsiCos brand Lays.
television channels Cartoon Network was preferred by 46
per cent of kids over any other channel. Here it should
be kept in mind that Cartoon Network is one of the sponsors
of the survey. Star Plus came next in popularity to Cartoon
Network, followed by Star Plus, Discovery and Star Sports.
far as career options go, the No 1 career choice of kids
across India is to be a doctor, followed by engineer and
teacher. There is also a clear gender split among career
options and more girls want to become doctors while more
boys want to become engineers.
second-most popular profession with girls was teaching.