BIG 92.7 FM rolls out TV campaign with Abhishek Bachchan as brand ambassador
29 September 2007
New Delhi: Big92.7 FM, the Adlabs'' radio station has announced the launch of its first television campaign that features brand ambassador Abhishek Bachchan.
Costing Rs5-crore, the campaign will run for 6 weeks during its first burst.
According to national marketing head Anand Chakravarthy, Big92.7 FM has 33 live stations, with each managing its own campaign.