Yamaha unveils Midnight Special limited edition FZ series bikes
19 October 2010
New Delhi: Riding on the success of its FZ Series – FZ, FZ-S and Fazer, India Yamaha Motor has announced the launch of FZ Series limited edition bikes under the Midnight Special version, which were first launched in 2008.
The limited edition Fazer, FZ-S & FZ16 models will be available at ex-showroom prices (Delhi) of Rs. 74,500 /-, Rs. 69,500/- and Rs. 67,500 /- respectively.
The new FZ limited edition variants sport rich and smart graphics with the signature Yamaha looks making sure that the customer feels the pride of ownership. As the version name 'Midnight Special' suggests, the bikes will be available in an all black concept with golden alloy wheel highlighting the exclusive looks of the machines.
Yamaha will produce only 1,000 units of each of FZ, FZ-S & Fazer models and the aluminum plate on the fuel tank will bear the vehicle serial number (1-1000) to make the bike look as exclusive as the customer himself.
The limited edition Fazer will also carry the signature of the Yamaha brand ambassador of India John Abraham crafted in golden letters on the front cowl of the bike.
Speaking on the FZ Series Limited Edition bikes launch, Pankaj Dubey, national business head, India Yamaha Motor, said, ''We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for.''
FZ series bikes are designed and engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership.
The strategically use of the sporty graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customized exclusively to cater to his needs. The target demographic is 18-25 year old male who is, the company says, brand conscious, stylish and confident and has an active mindset and inclination towards good things in life.