Rolls Royce launches the 'most silent car in the world' – Phantom VIII

Luxury car maker Rolls-Royce today launched the eighth edition of the Rolls-Royce Phantom, with a red-carpet launch party and a press release that claimed the car has the "most silent" interior among vehicles on the road.

According to commentators, the car is basically a penthouse apartment on four wheels with a 6.75-litre twin-turbo 563 horsepower V12 engine which delivers 301kg-ft of torque.

The Phantom VIII comes loaded with almost 136 kg of sound insulation to keep its occupants from the offensive noises of the outside world.

Rolls-Royce has a lot to say about this stuff:

''Incalculable effort was expended to create 'the most silent motor car in the world' including 6mm two-layer glazing all around the car, more than 130 kg of sound insulation, the largest ever cast aluminium  joints in a body-in-white for better sound insulation, and use of high absorption materials.

Acoustic insulation from road noise has been helped by the employment of double skin alloy on areas within the floor and bulkhead of the spaceframe. This is a feature unique to New Phantom. Further noise insulation by inserting dense foam and felt layers are between these skins to provide sound insulation not witnessed before in the car industry.''

The interior now features a full glass that extends across the width of the cabin encasing the infotainment system and what Rolls-Royce is evocatively calling "The Gallery." Artwork commissioned from artists can be fitted behind the hardened glass to add a level of interior decoration not seen earlier in any car.

Whether it is the work of a local artist or the scribble of the owner's 5-year old, given enough money, Rolls-Royce will be happy to comply. A few standard choices will be on offer for people not artistically inclined. According to commentators, the Gallery concept underlines the concept that each Phantom is completely unique.