The new Reliance Jio Summer Surprise offer will continue to bleed the industry, according to the Cellular Operators' Association of India, which said the impact may even extend to banks and other institutions that have large exposure to the telecom industry.
The comments come on the back of Reliance Jio announcing the new Jio Summer Surprise, which provides Jio Prime users with free services for three more months on a recharge of Rs303 or higher.
COAI (of which Jio is also a member) said that while the industry moving towards lower pricing is good for consumers, the larger question of whether such pricing conforms to tariff regulations is a matter that needs to be settled by the courts and the telecom tribunal.
The new Reliance Jio Summer Surprise offer, announced on 31 March, allows users to sign up for Jio Prime membership till 15 April, an extension of 15 days over the original Jio Prime last date. With Jio Summer Surprise, customers will not have to pay until July at least.
"The industry will continue to bleed under this pricing, and there is the risk of cascading impact on the banks, government (accruals from licence fee and spectrum payments made by telcos), and equipment manufacturers," COAI director general Rajan Mathews told PTI.
The telecom industry owes close to Rs4.60 lakh crore to various financial institutions and banks.
Mathews refused to comment specifically on the tariffs announced by Reliance Jio.
Mukesh Ambani's Reliance Jio on 31 March announced it had notched an unprecedented 72 million paid subscribers, and extended by a fortnight its deadline for other subscribers migrating to its paid offer.
It has further sweetened the deal by announcing a ''complimentary offer'' for three months to those who pay Rs303 prior to 15 April, thus offering data at rock-bottom prices.
Put simply, subscribers recharging prior to the said date using Jio's Rs303 plan (or any higher value plan) will get services for the initial three months on a 'complimentary basis', and paid tariff plan will kick-in only in July.
"The consumer will have the benefit of the plans but the larger question of whether it is right or wrong, that is, in compliance with regulations, will have to be decided by the courts," Mathews said.
Jio launched the inaugural free voice and data plan in September last year, and in December extended the freebies till 31 March 2017, much to consternation of other operators who alleged that such freebies not only hit their profitability and disrupted the market but were also against the regulations.
Established or 'incumbent' players such as Airtel and Idea Cellular have moved the telecom tribunal TDSAT against the Telecom Regulatory Authority of India for letting the new operator continue the promotional offer beyond the stipulated 90 days. They have also questioned the free offers on the ground that it violates the floor of 14 paise per minute set in the form of call termination charges.
TRAI, however, is of the view that 14 paise cannot be seen as a standard "prescription" for call rates as cellular operators themselves have been offering many plans like unlimited night time calls that breach the so called floor.
Applying 14 paise as a rule, therefore, would mean that many of the plans by cellular operators themselves would not pass muster, the official said.
"Although it is the Interconnect Usage Charge, yet 14 paise cannot be a prescription. To make a bland statement, that any call rate cannot be less than 14 paise per minute is not correct," the official said.
TRAI would place its position before the tribunal as directed, the official said referring to the TDSAT's direction to the regulator to re-examine issues relating to the approval that was granted to Jio on free offers.