Nicholas Piramal launches hypertension product

Mumbai: Mumbai-based pharmaceutical company Nicholas Piramal India Limited (NPIL), today launched a new electronic device that helps lower blood pressure naturally through paced breathing.

A patented product, 'RESPeRATE', is said to have been developed on the yogic principles of pranayama and uses the body's natural tendency to follow external rhythms, interactively guiding the user to effortlessly reduce their breathing rate to a 'therapeutic zone' of less than 10 breaths per minute.

The company says this is the first and only medical device cleared by the US FDA for over-the-counter sale for adjunctive treatment of hypertension and says that scientific evidence has shown paced breathing, if done effortlessly, can lower blood pressure significantly by relaxing the muscles surrounding constricted blood vessels

The device is made by Intercure Ltd, an Israeli company founded in 1997 and headquartered in Fort Lee, New Jersey, manufactures this product.

Nicholas Piramal says the non-drug approach to lowering high blood pressure presented by the devise helps at reaching a 14 / 8 mm Hg average BP reduction within 8 weeks and has been supported with clinical trials

The device is available in India directly from Nicholas Piramal India Ltd.
"Traditional treatment methods of diet, exercise and medication are often unable to help patients reach their lower blood pressure goals," said Dr Swati Piramal, drector, strategic alliances and communications, Nicholas Piramal.

Dr. Hiremath, head department of cardiology, Poona Hospital & Research Centre says, "Left untreated, high blood pressure may lead to heart attack, stroke and kidney or heart failure."