Mattel Inc, the world''s largest toy company, recalled
millions of toys from the world market in a secod round
of action amidst safety fears relating to lead paint and
small magnets that can be shaken loose and swallowed by
said Mattel recalled a total of 18.5 million toys from
the world market, including nearly 2 million from Britain''s
recalls include 7.3 million play sets, including Barbie
doll pooper-scoop, Pollypocket sets, Batman figurines,
Doggy day care toys and a toy car inspired by the Disney
Inc. has recalled 436,000 toys from the `CARS'' die-cast
vehicle line (`Sarge''), manufactured between May 2007
and July 2007, including 253,000 in the US and 183,000
outside of the US, for fear of containing impermissible
levels of lead.
recall, the largest in the company''s history, is expected
to shake consumer confidence in toys manufactured in China.
recall of the Sarge toy results from Mattel''s increased
investigation and ongoing testing procedures following
the recall of select Fisher-Price toys on August 1.
action was announced on the company''s web site and at
a news conference by the US Consumer Product Safety Commission.
recall is the latest blow to the toy industry, which has
had a string of recalled products from China. With more
than 80 per cent of toys sold worldwide made in China,
toy sellers are nervous that shoppers will shy away from
products made in China.
recall involving lead paint was Mattel''s second in two
weeks. Earlier this month, Mattel warned consumers about
1.5 million Chinese-made toys that contain lead paint.
also published a full-page ads in The New York Times
and other newspapers, stating it was "one of
the most trusted names with parents" and was "working
extremely hard to address your concerns and continue creating
safe, entertaining toys for you and your children."
the Consumer Product Safety Commission in the, which negotiated
details of Mattel''s recalls, reported that since its recall
of Polly Pockets play sets in November last year, three
children had been injured by swallowing more than one
more than one magnet is swallowed, they can attach to
each other and cause intestinal perforation, infection
or blockage, which can be fatal, the commission warned.
March 2006, another toy company, Mega Brands Inc., recalled
3.8 million Magnetix magnetic building sets after one
child died and four others were seriously injured after
swallowing tiny magnets in them.
the first recall by Mattel''s Fisher-Price unit, Chinese
officials had temporarily banned the toys'' manufacturer,
Lee Der Industrial Co., from exporting products. A disgraced
Lee Der co-owner, Cheung Shu-hung, also committed suicide
following the reports.