Mahindra launches new `Bolero Maxi Truck Plus' pick-up

Automotive major Mahindra & Mahindra Ltd on Monday launched the `Bolero Maxi Truck Plus', a stylish BS4-compliant city pick-up vehicle, with a price tag of Rs4.43 lakh ex-showroom Mumbai.

The Bolero Maxi Truck Plus is powered by Mahindra's 2523 cc fuel-efficient common-rail engine, which delivers 17.7 km per litre, the company said in a release.

Bolero Maxi Truck Plus claims to have a lower turning radius of 5.5 metres for easy manoeuverability in narrow lanes, a higher payload capacity of 1,150 kg and a larger 40.6 sq. ft (3.7 sq mt) cargo box.

Bolero Maxi Truck Plus, which may find uses in the areas of cold storages, logistics and personal captive requirements of local businesses, also can be customised for specific uses, according to Mahesh Kulkarni, senior general manager of Mahindra & Mahindra.

Mahindra is also working on developing more models in the commercial vehicle segment by plugging gaps to suit certain specific requirements, so as to further consolidate its dominance in the pick-up segment.

The vehicle's front nose design provides safety in bumper-to-bumper traffic, while its lower turning radius coupled with power steering allows for better manoeuverability while transporting cargo through narrow city roads.

The presence of a digital immobilizer also helps prevent vehicle theft. The vehicle's comfortable cabin makes it an ideal stylish urban commercial pick-up, the company said in its release.

''The Indian pick-up market is growing more rapidly than ever before and Mahindra has been leading this category (2–3.5 ton GVW LCV segment) with a 54 per cent market share during FY 2012 -13. We have continuously updated and evolved our products to deliver greater value to our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles,'' Pravin Shah, chief executive, automotive division, Mahindra & Mahindra Ltd, said at the launch of the new vehicle.

The Bolero Maxi Truck Plus has a much smaller turning circle radius of just 5.5 metres and hence, is ideal for city traffic conditions. The power-steering option provides added driving comfort to the drivers even when they are moving cargo in the city congested traffic or on longer trips, the release added.