Ford to name its new global car
Our Corporate Bureau
16 February 2008
US automaker Ford Motor Company has revealed that it will soon be naming its new global car, the revamped Fiesta, a subcompact version designed in Europe.
Alan Mulally, chief executive, Ford, said, "With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at. We believe this all-new model will attract a whole new generation of small car buyers."
In the coming years, the company will launch a sedan model of the same car in other markets as well. There are also plans to showcase a production unit of the car at the upcoming Geneva Auto Show.