BMW to launch Motorrad range of super bikes in India
29 October 2010
Thirteen years following its failed first attempt to enter the Indian two-wheeler market riding a joint venture with the Hero Group, BMW yesterday revealed plans to launch the BMW Motorrad range of bikes in India.
The German luxury carmaker is expected to start selling the flagship S 1000 RR as also the R and K series models in December with prices from Rs18 lakh and above.
The company hopes to sell 1,000 units of the BMW Motorrad in production since 1923, annually, on the back of the new fancy among Indian consumers for super bikes and other top-end, luxury goodies.
The Indian super bike market has been growing since 2007 when Yamaha launched its twin superbikes YZR R1 and MT-01. Honda followed the lead with 1000RR Fireblade and CBR 1000R, Suzuki introduced the 1348cc Hayabusa and recently, Italian iconic bike maker Ducati and legendary American bike Harley Davidson launched their super bikes.
The segment has seen demand rise across the country with rising incomes and aspirations as also the declining average age of consumers in a booming economy.
The average car and bike buyer is now 32 years old as against 39 only a decade back.