2 Chinese youths try to sell kidneys for iPhones

In a consumerist society, how far would you go to keep up with the Jonses? Not, one presumes, as far as two men in China's eastern Jiangsu Province, who reportedly tried to sell their kidneys to buy Apple's latest offering, the iPhone 6s.

One of the men, identified as Wu, wanted an iPhone 6s but could not afford it. His friend Huang suggested they sell a kidney each for money.

The two found an illegal agent on the internet who asked them to take a medical examinations at a hospital in Nanjing. However, when they arrived at a hospital, the agent did not show up as promised.

They later reconsidered selling the organs. Wu told his friend, Huang, to abort the plan but Huang did not pay heed.

Wu then called the police, but Huang ran away and has gone missing.

iPhones have proved tremendously popular in China in recent years, driving a growth in sales that have made it by far the most popular handset.

Apple is looking to increase its reach in China yet further, and boss Tim Cook has admitted that new innovations such as a new gold phone were brought with a focus on that market.