Birla Sun Life bancassurance partner soon
By Our Banking Bureau | 21 Jun 2002
Says
Birla Sun Life CEO Nani B Javeri: "We are in talks
with both public and private sector banks for bancassurance.
In fact, we already have similar arrangements with Citibank
and Deutsche Bank."
The arrangements
with the banks, he says, will be formulated after studying
the strengths of these banks. "It will be either
a national player or a strong regional one. These arrangements
will help us gather more business in future."
After creating a direct sales force comprising 2,000 agents,
whom the company calls advisors, Birla Sun Life is now
concentrating on a second
set of marketing arrangements. This will comprise corporate
advisors, direct marketing, group insurance and bancassurance.
