Asian mobile ad network InMobi commences US services

09 Jun 2010


Following its soft launch in January 2010, independent mobile ad network InMobi today said it had formally commenced services in the US market, extending the global network to US advertisers, publishers, and developers.

InMobi says it maintains 2 billion US ad impressions monthly ever since its soft launch. Today's announcement officially.
InMobi provides advertisers, developers, and publishers with a global mobile advertising solution that has enabled it to double its network size quarter-over-quarter.

Venture-backed with marquee investors including Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures, InMobi has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore.

"As Asia's largest mobile ad network, InMobi reaches out to more than 179 million consumers, serving over 16.7 billion impressions per month across Asia, Africa, North America and Europe, as the network more than doubled its monthly impressions (from 7.5 billion) in less than six months, it said in a statement.

According to Anne Frisbie, InMobi's vice president and managing director, North America, "After two years of rapid expansion around the world, InMobi is in an excellent position to help global brands capitalise on mobile advertising's reach, performance, and creative impact. With 3G and 4G smart phones expected to be in the hands of nearly 2.75 billion consumers globally by 2014, we are perfectly positioned to be a priority digital media buy for US global advertisers."

Table 1:  InMobi Growth in Available Impressions:  January 2010 to May 2010
(In billions rounded to nearest hundred million)
January 2010
May 2010
Increase In Available Impressions Monthly
+  9.2 billion
North America
+  1.5 billion
+  1.1 billion
Asia Pacific
+  5.0 billion
+ 1.1 billion
* Source:  InMobi Internal Figures for January and May 2010

"Since launching the company in 2007, InMobi has grown into Asia Pacific's largest mobile ad network. With our network now officially extended to the world's largest economy, we are well positioned to help our global APAC clients capitalize on the lucrative US market, " said Emmanuel Allix, InMobi VP and managing director, APAC.

Since its inception in 2007, InMobi has enabled advertisers, application developers and publishers to reach mobile consumers in 108 countries, which has enabled it to achieve early profitability in the highly-competitive, fast-growing mobile advertising sector.

InMobi's mobile customer discovery delivers results through its intelligent, self-learning technology, enhanced by its recently-launched AdROItT advertiser analytics technology, which delivers automated performance improvements in real-time.

InMobi global clients include: Reebok, Quaker Oats, Microsoft, Sony Ericsson, Nokia, Barclays, Yahoo, and Google.

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