Fiat India plans to sell its cars exclusively through
the Tata-Fiat chain of dealerships.
now the company has been selling its models using the
existing 41 outlets of the Tata-Fiat dealership chain
and has now proposed to link the remaining 38 `Fiat''
channels to the Tata-Fiat chain.
Tata-Fiat retail rollout is a culmination of the Tata-Fiat
alliance with one of them being the joint sales of Fiat
and Tata cars from a single retail roof. As of now,
there are 41 dealerships and 19 are soon to be added
to raise the total to 60 outlets across the country.
March 2006, Fiat Group and Tata Motors announced a distribution
and marketing agreement and since then Fiat has sold
2,084 units (March 2006 - January 2007). With the introduction
of various Fiat models such as Fiat Palio (face-lift),
Fiat Grande Punto and Fiat Linea, sales are expected
to move up from the larger number of outlets.