Jet unveils new livery for aircraft and crew

New Delhi: Jet Airways has unveiled its new corporate identity as well as a new aircraft livery. The corporate identity and brand mark now display a swirl of colour that is reminiscent of an Indian scarf. The new look retains the golden 'flying sun' and dark blue as a primary colour but introduces ribbons of yellow and gold.

While Jet Airways worked with Landor and Associates of London in creating its corporate identity and aircraft livery, it has also introduced fresh uniforms for the cabin crew designed by Italian designer Roberto Capucci.

"We are repositioning Jet Airways as a global airline with the highest international standards but with a touch of India," said Gaurang Shetty, vice-president, marketing, Jet Airways.

"We have retained many of the familiar elements of our corporate identity, and colours, but have contemporized them to make the brand more relevant to global markets," Shetty added.

The airline uniform reflects distinctive international look capturing spirit of new India and a meeting point between East and West, the company said.

Meanwhile, chairman, Jet Airways, Naresh Goyal, has said that Jet and Sahara will operate as separate companies.