Future
Bazaar plans home delivery of food, groceries The
Future Group''s e-commerce portal, Future Bazaar, plans to offer home delivery
of food and groceries from its grocery retail store Food Bazaar. Future
Bazaar expects to strengthen its back-end operations to include food as an additional
category. At present, Futurebazaar.com sells nearly 5,000 products listed under
several categories such as consumer durables, home décor, apparel, mobiles,
watches and accessories. The
company feels that it would not be as easy to get into food retailing as it has
been other categories because food retailing is complex and local sourcing expertise
is needed in this business. The
existing brick and mortar retailing format of Food Bazaar has been offering doorstep
delivery format for a while but considers it as more of an ''add on'' service rather
than an independent business model. Officials
said, though most retailers are offering home delivery informally it is not an
organised service since the supply chain is fractured as regional sourcing is
involved. With regional sourcing being the key to the success of the business,
a central warehousing model is unlikely to work in the case of doorstep food retailing
in the country. While
there have been successful doorstep delivery models of retailers such as Tesco
and Fresh Direct, emulating their models in the Indian market may take time. With
intentions of strengthening its back-end processes, Future Bazaar is expecting
to tap into a ready market with its e-commerce model. But such models can only
work locally. Meanwhile,
Future Bazaar has been working closely with the sourcing departments of all the
retailing formats of the Future Group. In fact, for some categories such as electronics,
it is also vending items that are not available at E-Zone, the electronics vertical
of the retailer. Reliance
Retail to boost private labels business with help from Punjab, Haryana
Reliance Retail has tied up with the Punjab and Haryana Governments to set up
food processing units and procure land for cultivation of fruits and vegetables
to help boost its private labels business. The
company is likely to build two food processing units in Haryana and make Punjab
one its large sourcing hubs for fruits, vegetables, dairy products and grains.
Reliance Retail''s
plan is to build two food-processing units in the two places, with a total investment
of Rs100 crore. The plants would be engaged in processing, packaging and distribution
of fruits, vegetables, and milk products for the retail chain''s private labels.
While the process
of setting up the two facilities will begin in the next three to six months, the
units will become functional in the next one year. In
Punjab Reliance Retail has acquired three lakh acres of land for the cultivation
of fruits, vegetables and food grains. It plans to use the State for 10 to 15
per cent of its total procurement of fruits, vegetables and milk. The
company plans to procure a total of 2 lakh tonnes of fruits and vegetables and
around 9 lakh tonnes of foodgrains such as rice and wheat all for its private
labels. It has
also tapped 1.5 lakh milk farmers across 3,000 villages in Punjab to procure 7
lakh litres of milk, which would be converted into dairy-based products such as
ghee, butter, cheese and cottage cheese. The
company''s private label business strategy comprises a supplying products not only
to its own outlets across the country, but also to other retail chains. Now
Coupon Mall from Prateek Lifestyle Apparel manufacturer Prateek Lifestyle,
the retail division of Prateek (a player in), has announced its first retail venture
- Coupon, a chain of value lifestyle malls. The first ''Coupon'' mall has been set
up in Bangalore. The
Coupon mall spread over four floors and 50,000-sq. ft will offer around 140 brands
in categories like apparel, footwear, accessories and home furnishing at discounted
prices. The company said the venture would provide the best of national and international
brands across categories at the best of prices with discounts ranging from 30
per cent to 55 per cent. The
company also promises to launch its private label soon. The plan is to open a
chain of Coupon malls across the country to tap the organised value retailing
segment, which is currently estimated at Rs 6,000-8,000 crore. The
second Coupon mall will come up in Ahmedabad by mid-August. Prateek Lifestyle
will roll out 12 malls by March 2008 in 10-12 cities such as Kolkata, Chennai,
Hyderabad, Mumbai, Delhi and Pune. It hopes to have 50 malls by 2010. Air
Deccan targets the corporate passenger segment Air Deccan may continue
to be a low-cost carrier but is likely to be low cost for fewer passengers. Instead
of offering the Re1 and Rs99 tickets on routes the airline will offer these only
to penetrate the virgin routes and to build up demand. Hence,
Air Deccan is tweaking the customer profile to woo the big corporates as well
as the small and medium enterprises aggressively. However, it will expand its
customer profile while remaining within its basic business model such as not of
offering hot meals to customers. The
airline is targeting to becoming profitable in the next 12 months. It is targeting
to double the percentage of corporate passengers using its services and is looking
at ways where Air Deccan tickets are on a travel agent''s platform and for the
small & medium enterprises segment. It
is planning to introduce coupons, which can be bought in bulk and also wants to
offer tele check-ins for corporate passengers as well as string together better
schedules and timings so that company executives can pick up an early Air Deccan
flight and return the same day. Sabka
Bazaar, Home Stores to be brought under Spinach brand Wadhawan Food Retail
(WFRPL), owner of Mumbai-based super market chain, Spinach, is planning to change
the branding of its two newly-acquired Delhi-based retail chains. The
company recently acquired Sabka Bazaar and Home Stores, two formats of Home Stores
and plans to bring them both under the Spinach brand. With the acquisition, WFRPL
now has access to 31 Sabka Bazaar and seven Home Store outlets in Delhi. The
acquisitions mark the company''s foray in the organised retail trade market in
the northern region that has been a part of the firm''s future plans. Currently
the company hopes to operate the stores as they are, without making too many changes
till a final decision is taken. However,
there would be some changes made to improve operational efficiency. The
company plan to set up a total of 1,500 Spinach outlets by 2012, around 300-400
of which would be through acquisition of already established small and medium
retail chains. Spinach
currently has 24 outlets in Mumbai, and has plans to expand to other parts of
Maharashtra soon. HLL''s
Unveils new corporate identity Hindustan Lever has formally introduced
a new corporate logo and has changed its name to Hindustan Unilever Ltd. The company
has adapted its universal global logo comprising 25 different icons with the aim
of leveraging the global scale of the company and at the same time keeping its
Indian identity intact with its new name. For
its Indian operations alone Unilever has decided to use its name as a suffix for
its Indian subsidiary unlike the rest of its subsidiaries where it prefixes its
name with the name of the country. HLL
says, retaining the name "Hindustan" as the first word in its name reflects
the company''s continued commitment to local economy, consumers, partners and employees.
The new logo is symbolic of the company''s mission of `adding vitality to life''.
It comprises
25 different icons representing the organisation, its brands and the idea of vitality.
Each of the icons, which make up the ''U'', represent broadly product categories
the group is in - for example, a tiny spoon in the logo is a symbol of nutrition,
taste and cooking, while a chilli indicates spice and flavours and lips represent
beauty, looking good and great taste. Doug
Baillie, CEO, Hindustan Lever, said, "The identity symbolises the benefits
we bring to our consumers and the communities we work in. Our mission is full
of promise for the future, opening up exciting opportunities where we have competitive
advantage for developing our business and our new identity will help us confidently
position ourselves in every aspect of our business." Unilever
began operations as an entity in 1885 when its founder, William Hesketh Lever,
launched Lever Brothers in England. Lever Brothers soaps were sold for the first
time in India in 1888. The company started its first manufacturing subsidiary
in India in 1931 under Hindustan Vanaspati Manufacturing Company and a second
subsidiary Lever Brothers India Ltd was established in 1933. Two
years later, in 1935, a third subsidiary, United Traders Ltd, was floated. In
1944, the three Unilever companies in India were put under a common management
and in the year 1956 the merger of the three subsidiary companies led to the formation
of Hindustan Lever. Nilgiri''s
to set up popular ad premium segment bakery chains Bangalore-based retail
and dairy major Nilgiri Dairy Farm under retail brand Nilgiri''s is setting up
two new bakery formats, Masala Bread, a mass market bakery chain and Blue Oven
offering premium range of breads and patisserie. The
retailer is planning to go for aggressive promotion of Masala Bread and would
open 30-40 outlets in the next one year across South India.Blue Oven
would be promoted in a phased manner (about five-six outlets this year), as the
premium foods segment is still a growing market in the country. Both the chains
would source products from company-owned local bakeries. Nilgiri''s is also promoting
a chilled foods section in its retail outlets. Called the Nilgiri''s Chef''s Range,
the product category has Indian, Chinese and Continental recipes. Thomas
Cook brings in franchise model Thomas Cook is bringing in the franchisee
model and will open its first franchisee outlet at Ullasnagar early next week.
The company plans to open 35 such outlets across India by December. According
to company officials, the network of franchisees, called Thomas Cook Gold Circle,
will be an endeavour to fulfil the needs of discerning Indian travellers through
a network of branded travel shops with a common look and feel. The
company''s product range of card, travel insurance, forex and other end-to-end
travel solutions will be available at these outlets. As
part of the business model, the partners will use the brand and logo of the company.
Thomas Cook will share 50 per cent of the basic salary of two staff, including
training of all in product, services and sales. Thomas
Cook caters to the travel requirements of one million customers in India annually
and is looking at substantial growth, said Ms Gupta. Apeejay
Tea to introduce new retail brands The Apeejay Tea Group that has 17 tea
gardens under two companies, Apeejay Tea Ltd and Empire & Singlo Tea Ltd,
producing about 21 million kg (mkg) of teas annually, is planning to launch new
retail brands next year. Right
now, the group has two brands, "Mantra" and "Maha Mantra"
which sell in Tamil Nadu, Karnataka, Rajasthan, Punjab and Jammu & Kashmir.
The company
plans to push its existing brands in new markets like Uttar Pradesh and Himachal
Pradesh. With several retail chains emerging in the market, the group is also
exploring opportunities like pushing its teas in various ways, including under
various brand names not necessarily owned by it. The
proposed retail drive also presupposes the launching of the "Typhoo",
the UK''s third largest brand acquired by the group, in India. The
group hopes to get Rs 7-8 per kg more for its teas this year because of quality
upgradation and higher production of orthodox varieties. Pepsi
moves towards health drinks, juices Pepsi is moving towards health drinks
from colas in a bid to cater to the changing tastes of consumers. Pepsi thus is
coming out with juice-based drinks, which promises to new battle ground for the
cola majors. The
branded juice market in the country is estimated at of Rs 1,200 crore in value
terms, and is is broadly shared among Coca-Cola, Pepsi and Dabur Foods. The
cola giant may launch its juice-based drink in either western or southern region.
Coca-Cola recently launched its new products in Andhra Pradesh, Tamil Nadu and
Karnataka. Danone
to exit biscuits market Groupe Danone is considering exiting from the
biscuits category in India, due to low margins and intense competition from small
manufacturers. With
the exception of Europe, the share of biscuits in the company''s global portfolio
has been dwindling. Europe accounts for 80 per cent of the company''s biscuit sales.
Groupe Danone
started operations and consolidated its holdings in 10 countries in 2006. At the
time it focused on biscuits only in the Algerian market. This is because of its
proximity to France where Danone leads the category with its Lu brand. In
Indian the company is likely to exit from Britannia, where it holds a 25.5 per
cent stake through a holding company, Associated Biscuits International Holdings.
Executives
said that in the event of an exit, Groupe Danone would sign a non-compete agreement
with its Indian partner and stay out of biscuits in the country. Danone''s
biscuits division''s has been contributing less and less to its global sales. In
1996, nine categories, including pastas and glass containers, contributed to the
company''s turnover, but biscuits contributed a mere 20 per cent. However,
a refocused portfolio in 2006 included only three categories-beverages, fresh
dairy products and biscuits. The
biscuits portfolio contributes only 15 per cent to the total sales. In 2000, biscuits
contributed ¤2.3 billion to the group''s global sales, while in 2006, the
contribution of biscuits was ¤2.1 billion, even as the company''s biscuits
portfolio grew by three per cent last year. In
2006, the beverages portfolio of Danone, which includes renowned brands such as
Evian and Volvic, grew at
nearly 15 per cent, while the yogurt business grew in excess of 30 per cent. In
the last three years, Groupe Danone has exited the biscuits category in some parts
of Latin America and Europe.
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