unveils new corporate identity
Air Sahara will soon become a 100-per cent subsidiary
of Naresh Goyal''s Jet Airways and be run under the brand
name of Jetlite and positioned as a value for money
service in between a full service carrier and
a low cost carrier (LCC).
frequent flier scheme of Jet will be extended to Jetlite,
and Air Sahara frequent fliers would be converted to
Jetlite frequent fliers very soon according to Goyal,
who is the chairman of Jet Airways.
Airways and Jetlite will have two different business
models. The former Air Sahara will operate as an independent
carrier having its own operating permit with access
to available traffic rights for international operations.
to Goyal, Jetlite''s strategy would be based on successful
business models like the South West and Jet Blue. It
would have fewer frills with all economy class details.
said that at present, there was no value carrier in
India and airlines such as Paramount Airways and yet-to-be-launched
MDLR Airlines have exclusive business class configuration.
Jet Airways has unveiled a new corporate identity that
positions it on global scale.
new corporate identity includes refreshing the brand
logo to include a swirl of colour reminiscent of a typical
Indian dupatta (scarf). While the golden `flying sun''
and dark blue as a primary colour have been retained,
ribbons of yellow and gold have been introduced that
make the logo more modern and inclusive.
the airline has introduced a fresh airline uniform for
the cabin crew designed by Italian designer Roberto
officials said Jet Airways is being positioned as a
global airline with the highest international standards
but with a touch of India.
Wilmar forays into coconut oil segment
Edible oil maker Adani Wilmar, with brands like Fortune,
Raga and Jubilee, is entering the coconut oil segment
with a new brand, Fortune Naturelle.
is positioning Naturelle as edible oil and not hair
oil, judging by the packaging and pack sizes available.
It is looking to garner at least 8 to 10 per cent share
of the coconut oil market. In volume terms, the coconut
oil market is estimated at 8,000 tonnes per month.
the product has already been launched in the West, South
and East India, the company is in the process of launching
it in the North. If the product gets a successful response
the company would look at a more diversified hair care
portfolio and launch value added oils like mustard or
the oil is fit to be used for cooking and is sold in
many markets as a cooking medium, most people tend to
buy it as hair oil.
pays $1.34mn to use Tiger brand
French dairy player Groupe Danone says it would pay
the Wadia Group €1 million ($1.34 million) for
using the its Tiger brand in international markets.
to media reports Danone has also asked for a five-year
exclusive licensing agreement in countries like Singapore,
Malaysia and Indonesia.
Wadia and Danone have equal stakes in Britannia. The
Wadia Group reportedly wants the rights to the Tiger
brand returned to Britannia before it negotiates with
Danone on the issue. The Britannia intellectual property
rights committee is believed to have given Danone a
60-day deadline last month to return the Tiger brand
to the company, which ends on April 30.
Wadia Group and Groupe Danone are equal shareholders
in Associated Biscuits International Holdings, the majority
shareholder in bakery products company Britannia Industries.
has registered the rights to the Tiger brand in about
70 countries, something Britannia has objected to because
Britannia had developed the brand locally.
also prevents Britannia from exporting it to markets
outside India, which the latter is not happy about.
On its website, Danone mentions Tiger as its No.1 brand
in Asia. This is a possible reason for it asking for
continuing rights to use the brand in other markets.
Industries launched the Tiger brand in 1997 and has
since become its largest brand.
jas launched the glucose biscuit brand in other countries
in the South-Asian region, too.
set up an intellectual property rights committee in
May 2006 to address all matters concerning Tiger and
its other brands, which included Wadia Group chairman
Nusli Wadia, Britannia MD Vinita Bali and merchant banker
Queen to enter India
Snow Queen, a popular super premium vodka brands globally,
is entering the Indian market.
Snow Queen is the flagship brand of the Kazakhstan based
Wimpex company, which produces above 10 crore bottles
of vodka per annum and has about 60 brands.
India, one litre bottle of Snow Queen is priced at Rs4000,
a 700ml bottle for Rs3,300 for a miniature bottle for
Rs300. The company has been test-marketing the product
through select hotels and outlets in Maharashtra in
the last two months.
exercise has generated sales of over 600 bottles. The
company plans to sell an average of 25-75 cases per
month initially, mainly through luxury hotels in the
country, beginning with Maharashtra, Goa, Bangalore
to be refurbished
Lalbhai Group''s Arvind Brands is planning to reposition
its formalwear brand Arrow as a complete lifestyle brand
with greater stress on womens wear and semi-casuals.
The company will also increase the focus on denimwear
under the Arrow brand. The company is also in talks
with the Italian denim wear brand Diesel to launch it
is owned by US-based Phillips-Van Heusen Corporation
and Arvind is a 100 per cent licensee for the brand
in India. The brand had a turnover of Rs150 crore in
the 2006-07 fiscal.
Arvind Brands is also planning to expand the number
of exclusive Arrow stores from the present 50 to 60
by the end of this year and 100 in the next five years.
The stores will be both franchisee and company-owned.
Arvind will spend about Rs10 crore on advertising and
another Rs 10 crore on increasing the number of stores.
from the Arvind Brands stable, has given the crossover
dressing culture the thumbs up. The brand is all set
to make its first-ever television appearance very soon
with a commercial on `the crossover look'' for men
which will reiterate that lines between formal and casual
wear are blurring and it is acceptable to sport a look
that is not `ultra formal'' and at the same time not
cuts across categories such as automobile (the
SUVs are an example), food and of course fashion. Dressing
to work has evolved over a period of time. It is now
acceptable to mix formal wear with casual wear and still
come across as someone who is serious about his work."
campaign is not to tout any new collection from the
brand but to give a stamp of credibility and acceptance
to a consumer trend being witnessed globally and to
a lesser extent in India as well.
most brands have their distinct lines of clothing to
demarcate between formal and casual wear, globally,
the fad is to "mix and match." This fusion
is happening in India too although sporadically, but
Dave believes with the right kind of exposure, it could
really take off here.
through its campaign, wants to dare men to "push
the edge" as far as work-wear is concerned.
to be positioned as luxury mall
The Future Group, which acquired the Crossroads mall
from the Ashok Piramal Group in March 2006 for Rs251
crore, is planning to position it as a high-end luxury
Piramal Group had sold off the mall since they could
not generate enough footfalls and volumes. Some tenants
have refused to vacate the mall since they had paid
lease for the entire year. Apart from this McDonalds
will also not leave as it owns the land.
on the growing affluence and aspirations of the young
Indians, global luxury brands such as Louis Vuitton,
Hermes, Jean Paul Gaultier and Gucci, Tag Heur, Espirit,
Armani, Gabbana, Escada, Dunhill are betting big on
India. They are either starting stand-alone stores or
opening shops in malls.
are upbeat about the concept of luxury retailing in
the country as there is a shortage of space for luxury
brands in the country. Foreign tourists always buy these
brands here owing to lower prices than elsewhere. Crossroads
with high accessibility and affluent crowd is expected
to make a good destination for luxury retailing.
AXA Life experiments with Shopassurance model
Shoppers may soon find they can buy an insurance policy
while buying vegetables and groceries if Bharti AXA
Life Insurance has it way. The company is negotiating
a tie-up with Bharti Retail (a joint venture with Wal-Mart)
and Sunil Mittal''s FieldFresh Foods Ltd for this.
is the partnership venture between Bharti Enterprises
and ELRo Holdings India Ltd, an investment company of
the Rothschild family. FieldFresh provides fresh produce
to markets worldwide.
AXA officials said the company is looking at an integrated
sales model with FieldFresh and Bharti Retail and would
try to make inroads into the rural markets with FieldFresh.
idea of vending insurance with retail products dubbed
"Shopassurance," began in the UK where retailers
like Tesco, Marks & Spencer and the pharmacist Boots
have been offering insurance to customers.
model also appeals to Bharti AXA Life Insurance as it
is trying to position itself as a mass market player.
AXA, which set up nationwide operations in December
2006, is in the process of synergising with Airtel''s
telecom subscribers. Around 30 per cent of the company''s
business comes from telecom subscribers and the conversion
rate of the leads generated by Airtel stands at 10 per
RO shifts from celebrity power to channel push
Bangalore: After using celebrity power with film star
Hema Malini and daughters Esha and Ahana to build awareness
about reverse osmosis technology and drive home family
appeal for the product, water purifier major Kent RO
Systems plans to use IOC retailers to push its marketing
campaign throughout the country.
Kent RO Systems signed an agreement with IOC in February
this year and plans to utilise the Indane LPG distributors''
network to market its RO water purifier.
company would utilise select petrol pumps of IOC, the
channels of IOC retail, IOC retail shelves and direct
marketing efforts to step up its marketing campaign
to market the RO water purifiers.
Kent RO Systems has already set up a manufacturing plant
with annual capacity of 100,000 purifiers.
strategic tie-up with IOC is expected to provide Kent
RO Systems with 25 per cent of its projected turnover
of Rs 100 crore for the fiscal.
Beverages distribution reach attracts Hershey''s
US Chocolate giant Hershey''s recently acquired a majority
51-per cent stake in Godrej Beverages and Foods, a relatively
small subsidiary of Godrej Industries which is engaged
in marketing of fruit drinks (Jumpin, Xs) and health
many it would seem an unlikely choice for the US chocolate
major Hershey''s entry into the Indian market. The stake
acquisition however makes imminent sense for the US
chocolates major because it enables to acquire Nutrine,
one of the leading confectionery brands in the Indian
acquired by Godrej Beverages in June 2006, has annual
sales of Rs350 crore - Rs400 crore and a 23-per cent
share of the sugar confectionery market, with brands
like Maha Lacto, Koka Naka and Milk Eclairs in its portfolio.
Hershey also sees significant value in the company''s
distribution reach, estimated at about 16 lakh outlets,
which can now be used to distribute Hershey''s confectionery
and snacks. With Hershey''s acquisition Parle remains
the only big homegrown brand in the Indian sugar confectionery
Hershey already has a joint
venture agreement with Lotte Corporation to manufacture
and market chocolates in the Chinese market and may
consider exploring a similar arrangement with Lotte
in India. If it does, it may end up getting a large
share of the Indian sugar confectionery market.
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