Jeans may enter multi-accessory categories
Spykar Jeans plans to foray into categories like footwear,
eyewear, time-wear, fashion-luggage, etc soon. Span
Apparels Pvt Ltd, which produces Spykar Jeans is also
targeting to turn the Spykar brand into a multi-country
brand in the next three years and has already set up
one shop in the UK. The company, which is into the premium
segment of trendy and fashion jeans, has an annual turnover
of over Rs 85 crore and claims market share of around
10 per cent.
to launch new range of homecare products
Direct selling company Tupperware India, that sells
premium plastic kitchenware, is planning to foray into
the homecare segment with the introduction of its TupperCare
range of products. The first product to be launched
under the TupperCare brand will consist of a concentrated
dishwashing liquid in a green apple fragrance, that
will be available in a sachet packaging at a price of
Rs5 per sachet, and will be followed by a 500 ml bottle
and refill versions.
retail sector share grows to 9 pc
Bangalore: The share of the country's organised
retail segment has grown rapidly and is now estimated
to be about 9 per cent of the current Rs100,000-crore
to the Retailers' Association of India, "Organised
retail is about 8-9 per cent of the industry across
the country while in cities like Chennai, it touches
about 14-15 per cent."
Association also said 65 per cent of the organised retail
is taken up by food retail players while the rest is
divided among apparel and lifestyle segments. Though
luxury and premium malls have mushroomed across the
country, the real growth for the retail sector in the
country area is in value retailing.
is felt that MNCs would find it difficult to make inroads
into hypermarkets and value retailing because of the
complexities of the Indian customer profile shopping
habits. Indian retailers have also strengthened their
supply chain in the last two years, thus leading to
reduced wastage levels in the industry.
consumer arm launches hair soap
The FMCG arm of Wipro Consumer Care and Lighting has
relaunched its Wipro Shikakai hair soap initially launched
soap has been given a different packaging and would
be enriched with herbal extracts, almond oil and hair
softeners. It would be made available across the retail
outlets in 100 gm packs and priced at Rs15 each.
the company is offering one Santoor 45 gm soap free
with every two packs of Shikakai soap as a consumer
Shikakai has a market share of 43 per cent on an all-India
basis out of which 36 per cent was accounted for by
finds consumers get more satisfaction from scooters
The Scooter Total Customer Satisfaction Survey conducted
by TNS Automotives, scooters deliver higher satisfaction
to its buyers.
Auto is the only company whose scooter customers are
less satisfied than its motorcycle customers. Against
this, Hero Honda, which entered the scooter market recently,
has been able to keep up consumer satisfaction with
its maiden offering `Pleasure.' Hero Honda also leads
the satisfaction scores among motorcycle owners as well
as scooter owners.
the geared scooters segment, Chetak 4S of Bajaj Auto
shares the top honours with Honda's Eterno. Though Eterno
scores far higher on quality, Chetak 4S makes up with
a much higher score on sales satisfaction.
the ungeared scooters segment, Hero Honda's Pleasure
tops the rankings followed by Honda's Activa. Pleasure
scores higher on performance, design and quality and
also rides on the strong brand image of Hero Honda.
the scooterette segment, TVS Scooty Pep Plus, the indigenously
developed product is the top scoring model in the entire
scooter industry. It is also the only model to achieve
a three digit score on performance and design in 2006
amongst all two wheelers.
Pepsi, Coke plans ad on product safety
After Pepsi, it's the time of Coca-Cola to go on air
with its new television campaign to reduce the impact
of the recent pesticide in soft drinks controversy.
Coke will soon launch ads that will endorse the safety
of the product. Unlike Pepsi which used its chairman
to endorse the product Coke is likely to get a celebrity
either from the films or sports.
is the second time in the last three years that both
the cola majors have been accused of serving soft drinks
that have pesticide levels much higher than prescribed
launches Godrej Interio
Godrej & Boyce Mfg Co has introduced Godrej Interio,
the umbrella brand for all Godrej furniture and interiors,
and also announced an investment of Rs500 crore to consolidate
its presence in the furniture space. The company plans
to increase its thrust on its home and office solutions
range. It also plans to enter niche segments such as
furniture for stadium, health and hospitality and corporate
& Boyce Mfg Co has set aside Rs200 crore and Rs250
crore to acquire two companies one in the UK and one
in the US which would consolidate Godrej's position
in the global market.
has also tied up with design houses in Italy and France
as well as Indian ones.
launches five new fabrics
Aditya Birla Group company Grasim Industries, has launched
`the look of the season' with five new fabrics backed
by an ad spend of Rs2 crore, which would be spent from
mid-September to end-November.
company said it launched these new fabrics after extensive
research and feedback from trade partners.
new fabrics include Medova a polyester-and-modal based
product, available in many colours; Plural a
blend of three fibres, polyester, modal and wool; Juventus
a poly wool product; Caramel--a softer fabric
and Luztor a lustrous fabric. The fabrics come priced
between Rs300 and Rs1,000 a metre.
to unveil new logo
RSWM, formerly Rajasthan Spinning and Weaving Mills,
plans to unveil its new logo soon in keeping with its
plans to overhaul its image, exit its regional identity
and aggressively expand its portfolio to include value-added
fabric and garment exports. The new logo will also denote
a rich heritage and a sleeker organization.
drive at Executives
Toyota Kirloskar Motor India has launched a new variant
of the Corolla in India as a part of celebrations of
Corolla's four decades of global leadership. The new
Toyota Corolla Executive is targeted at bringing the
car within the reach of a wider section of customers
looking for a premium family car.
has said that the new Executive variant is targeted
at the huge segment of corporate customers who were
till now shying away from buying the Corolla due to
new variant is priced within the Rs9-lakh limit on corporate
purchases made by senior- and middle-level executives
and is being launched just in time to capture the typical
increase in demand in September by businessmen seeking
to take advantage of depreciation benefits.
a special anniversary offer, in line with the month-long
celebrations in September, the Toyota Corolla Executive
will be available for Rs8.85 lakh (ex-showroom Delhi).
Toyota Corolla, launched first in Japan in 1966, has
retained the Best Seller tag for 36 of its 40 years.
It has sold 31.64-million units across 149 countries
since launch. In India, the 9th Generation Corolla has
sold 30,000 units since launch in 2003.
CEO endorses Pepsi in TV commercial
PepsiCo has launched a one-of-a-kind of media campaign
and is getting its CEO Rajiv Bakshi, to go on air saying:
"Pepsi is safe for me, you, your children and mine."
Seth, executive director, exports and external affairs
PepsiCo India said, "Who better than Mr Bakshi,
the CEO himself, to take the responsibility to make
the consumer understand that Pepsi is completely safe?"
said that to arrive at the content of the commercial,
a vigorous survey was undertaken to tap the kind of
assurance consumers were looking for from the company.
The results of the survey clearly stated that the CEO
himself should appear in the campaign, taking a tour
with a common man through one of Pepsi's manufacturing
facilities. It also demanded the verification of whatever
Bakshi was vouching for through a scientist, who "after
scrutinising the entire data was convinced that the
Pepsi story was credible."
said: "In this whole talk about Pepsi being an
MNC, people forget that the company's Indian division
is being run by professional Indian managers whose commitment
towards the country and the business is undisputable."
India is planning to carry on with this particular advertisement
for the present and is also gearing up to carry on with
a different campaign during the upcoming cricket season.
Stock Exchange launched
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of Marketing Review
The Filmy Stock Exchange has been launched by Filmi
channel, owned by Sahara One Media and Entertainment,
in Mumbai. The exchange gives Bollywood fans an opportunity
to `own' their favourite stars. Registered users get
Rs1,000 filmy rupees to create their portfolio of stars.
The stock prices will change every hour on the basis
of trading trends, box-office performance and industry
news and gossip. Players can redeem their surplus filmy
rupees for prizes from the channel.