on expansion drive
after opening its first outlet in India, Yum! Restaurants is planning add
36 outlets this year to the 98 Pizza Huts and six Kentucky Fried Chicken
(KFC) restaurants already operational across India. With this expansion
drive, Pizza Hut outlets will spread across 33 cities; while KFC will open
in Kolkata and Hyderabad after having opened in Pune recently.
Is also planning to expand into markets like Sri Lanka, Mauritius and Bangladesh.
At present the restaurant chain has 20 outlets in Sri Lanka, 15 in Mauritius
and has opened the first one in Bangladesh.
Hut has launched various affordability initiatives in the Indian market
such as the Rs50-menu. The latest is the "zero-gravity" salads,
again beginning at Rs50. Company officials say the Rs50 menu options, have
resulted in a 40 per cent increase in transactions and the "affordability"
plank will continue to dominate the company's marketing strategy in India.
Exports to launch branded jewellery in retail market
is entering the retail branded jewellery business as part of its strategy
to increase profits.
present a major part of the company's revenues are generated from wholesale
trading and exports.
The company has engaged Ernst &Young to assist it in drawing up the
business strategy for launching its branded retail venture in about two
months. The company would also be branding its products in the export market
with its designer jewellery.
launches Gatorade in Chennai
and sports nutrition beverage, Gatorade, has been launched in the Chennai
market. The company says that the emergence of gymnasiums, fitness and aerobic
centres are indicators of the health and fitness movement in India.
company has started a consumer education and sampling drive across the top
gyms in Chennai and has put former national sprinter Ramji Srinivasan, head
of fitness at the MRF Pace Foundation, in charge of the programme.
will be available at the gyms, fitness centres, sports clubs and top-end
retail outlets in the city.
India, cricketers Mohammad Kaif and Irfan Pathan endorse the drink.
has launched Absolut Vanilla in India, which according to the company has
received an overwhelming response worldwide.
The white spirits market in India, which was once considered nascent, is
now growing at 20-30 per cent.
increase in Vodka consumption, essentially in the metros, has been one of
the factors that influenced the launch of Absolut Vanilla.
Absolut Vanilla tastes of vanilla, along with a hint of butterscotch and
India brings Lakme India Fashion Week 2005 on mobiles
Yahoo! India, the official mobile content partner for Lakme India Fashion
Week event currently being held in New Delhi will enable fashion lovers
from across the country to stay abreast of the latest happenings at the
LIFW on their mobile phones for the first time in India. The event opened
on April 29 and will go on till April 26.
subscribing to the service can receive fashion tips from leading fashion
designers and download images and video clips of models and action on the
ramp on their handsets. Not only this, Yahoo! India Mobile has launched
a 'Fly to Watch LIFW' contest offering its select consumers a once in a
lifetime opportunity to witness the live action.
those in Delhi, there will be daily contests for subscribers of AirTel,
Hutch and Idea Cellular to win free invites for each day of the LIFW. For
entering the world of Lakme India Fashion Week 2005, all one needs to do
is send an SMS stating 'LIFW' to the Yahoo! India Mobile short code 8243
or log on to the Yahoo! India Mobile website.
now available in new bottle
A clear case
of an old drink in a new bottle. Fanta will soon be available in a newly
designed bottles. The company has branded the new shape as Fanta Spin.
drink is being launched in a mobile-pack size across the country in a phased
manner. According to the company the innovative Fanta Spin bottle reflects
the brand values of being a 'Fun catalyst'.
Spin has had a very good response internationally and we are very positive
that our consumers will enjoy the new look and feel of Fanta."
company is launching an integrated marketing campaign for promoting the
new look. These include a new Fanta TV commercial (TVC) with the brand ambassador
and leading Bollywood star, Rani Mukherjee.
film opens on Rani Mukerjee and her friends waiting at a bus stop. A wannabe
dude comes along and tries hard to impress the girls. The film captures
how Rani and the gang of girls use the Fanta Spin bottle to puncture his
with the TVC, the company has organised a number of on-ground activities
like road-shows covering youth hangouts in the city with exciting games
like spin your future, spin bowling, juggling contest, write in a slogan
and win an Akai MP3 Music Player, etc are planned to keep up the excitement
Bacchhan chosen Unicef's goodwill ambassador
signed up Amitabh Bachchan as its goodwill ambassador.
to Unicef, "Amitabh has a star power to illuminate the lives of millions
of children who are living in dire circumstances. We look forward to a long
collaboration with him and we feel honoured to have him as part of the Unicef
a goodwill ambassador of Unicef, Bachchan's special areas of focus will
be polio eradication and HIV / AIDS.
Network, Pogo launch news shows for holidays
As summer holidays begin Cartoon Network and Pogo are launching new programmes.
POGO will launch two new Indian productions, M.A.D (Music, Art and
Dance) and Bam! Bam! Baam! Gir Pade Hum... while Cartoon Network
will air its ninth local acquisition, Vikram Aur Betaal.
will also premier the second film in the Harry Potter series Harry
Potter And The Chamber of Secrets next month.
Tea launches Agni brand
has relaunched the Agni brand as `Tata Tea Agni'. The company is targeting
100 per cent growth in its market share in the economy segment with this
initiative. The new, upgraded Agni will be priced at about 7-8 per cent
premium to the existing variant and is an attempt by the company to take
forward its branding initiative.
According to the company with the launch Tata Tea Agni, Tata Tea has a strong
presence across all segments in the leaf-tea market.
Recently, the company relaunched its flagship brand Tata Tea Premium whereas
Tata Tea Gold was launched in 2003.
Tata Tea Agni, its branded portfolio comprises Tata Tea Premium, Tata Tea
Gold and the Tetley.
Compiled by Mohini Bhatnagar
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