launches Toss ka Boss campaign
New Delhi: To highlight its association with cricket
Pepsi India has launched a consumer initiative called
Toss Ka Boss, ahead of the ICC Champions Trophy
in England this September.
As part of the consumer promotion, 15 top winners of the
Toss Ka Boss consumer initiative get to accompany
team captains to the pitch for the toss during the matches.
Another 50 winners get an all-expense paid trip to watch
a Champions Trophy match and a million others can collect
miniature "collector's item" cricket bats signed
by players of eight countries.
participate, consumers have to collect Pepsi PET labels.
Every label is worth a few runs, for example, a two-litre
label is worth 50 runs. Anyone who collects 100 runs can
redeem the label for any one of the eight team autographed
miniature cricket bats. On the reverse of every bat is
a scratch card carrying any of these Toss Ka
Boss, "Visit England" or "Collected
all 8 countries bats?" All the lucky winners who
get Toss Ka Boss under the scratch card get to
travel to England with a companion and be the team captains'
lucky mascot during the Toss of a match. All those who
get "Visit England" travel to England on an
all-expenses-paid trip to see a match.
is going whole hog for the Toss Ka Boss consumer
initiative in terms of an innovative, high visibility
multi-media communications package including TV campaigns,
radio spots, on ground activities and Point of Sale merchandise.
Dairy launches low fat ice cream--Dietz
New Delhi: Mother Dairy has launched low fat ice
cream called Dietz a first in the Indian market.
The company claims 65 per cent market share in the ice
creams market in Delhi and the National Capital Region.
company thinks changing food habits and increasing health
consciousness among Indian consumers, particularly among
the middle and upper middle class has resulted in a market
for various low-fat offerings.
milk fat content in Dietz is 25 per cent of that in regular
ice creams. The low-fat range has been initially launched
in two flavours, mango and strawberry. The launch of Dietz
will be supported by heavy media activity in the press
as well as outdoors.
range will be available at Mother Dairy booths, retail
outlets and push carts.
to market Tommy Hilfiger watch
Mumbai: Titan Industries has announced the launch
of the Tommy Hilfiger watch collection in India.
has entered into an exclusive sub-licensing arrangement
with GVM International, a Murjani Group company for marketing
and distribution of Tommy Hilfiger watches in India.
The watch collection comprising 50 styles is priced between
sunglasses are here
New Delhi: Things are changing in the Rs330-crore
Indian sunglasses industry, which so far has been dominated
by sunglasses priced in the Rs50-100 range, with no assured
quality or design protection.
season Ray Ban has launched over 140 new models across
five international brands while Titan too has launched
its designer eye-wear collection Acid, Caf, City Silk
and Rev in the range of Rs695-1,995. A number of imported
brands like Gucci, Safilo, Amani are also trying to gain
a foothold in the Indian markets.
newly-launched sunglasses backed by famous brands come
in a mind-boggling number of designs. They reflect the
latest global styles in rimless and semi-rimmed designs,
fine crystal and polycarbonate lenses, multiple colour
options, and flexible nose pads, the frames too are available
in a multitude of options and offer international features
like ultra-comfortable patented flexible hinge across
a variety of shapes and sizes.
New Delhi: Emami, the Kolkata-based FMCG company,
has initiated a brand restructuring exercise to bring
more focus to its operations and to double sales to Rs650
crore by 2006-07.
restructuring is being done so that all personal care
products come under the flagship brand `Emami' and healthcare
products under the other flagship brand `Himani.'
decision has not been taken on whether brands that overlap
will be phased out or will be relaunched. For example,
the company has a Gold Turmeric Cream and glycerine soap
under the Himani brand that could either be phased out
or relaunched under the Emami brand.
company is to launch a new ayurvedic range that includes
a whole range of products for treating cough and cold,
memory enhancers, blood purifiers and digestives.
the current year, the company is eyeing over 33 per cent
export revenue growth to Rs40 crore.
flagship products include Himani Boroplus Antiseptic cream
and Sona Chandi Chyawanprash.
unveils MACH3 Turbo shaving system
New Delhi: Gillette India has launched the next
generation triple blade shaving system `MACH3Turbo', which
features anti-friction blades, protective skin guard,
a new patented lubricating system and an improved razor
handle with an ergonomically-enhanced grip.
company claims Mach3Turbo will provide men a closer and
a more comfortable shave compared to any other product
they have ever used.
India plans to stay focused on the oral care business
and shaving products in India and would continue to import
and sell alkaline batteries. India is the second largest
market for oral care across the world and the company
recorded a robust 44 per cent growth in the oral care
business in 2002-03 over the previous fiscal.
India's razor and blade business contributes 65 per cent
of the company's total sales.
new distribution system to reach more consumers
Mumbai: Hindustan Lever Ltd (HLL) plans to reinvent
its distribution set up so as to redefine current channels
and create new channels.
At the company's Annual General Meeting M.S. Banga, chairman,
HLL, indicated that increasing competition was the reason
behind the focus on creating alternative distribution
HLL, which already has one of the largest distribution
set ups among FMCG companies now plans to look at a three-way
convergence of product availability, brand communication
and brand experience. The aim according to the company
is to get the brands closer to the consumer.
These initiatives are expected to create employment and
vocational opportunities through its nation-wide network
of 7,000 stockists and 6,000 sub-stockists, thereby, employing
over 60,000 people.
HLL is already involved in channels such as Project Shakti,
which operates in 11 States; Hindustan Lever Network,
which has a consultant base of 25,000 entrepreneurs; and
out-of-home opportunity and health and beauty services.
Maruti to give Esteem a new face
New Delhi: Maruti Udyog is giving its mid size car Esteem
a new look. The new Esteem will have considerable changes
in the bonnet, the grill, on the rear and in the interiors.
The now phased-out Maruti 1000, launched in the eighties,
sported the same look as the present Esteem and in that
sense the car has been around for longer than any other
car in the market except perhaps the Ambassador and the
Premier Padmini, which are case studies in themselves.
Also with the mid-size segment getting crowded the new
look will help Maruti Udyog fight off competition.
Apart from this, the strategy adopted by carmakers in
recent time of constantly revamping their older models
to keep up the excitement and maintain the buying tempo
seems to be have worked. For instance, new look versions
of the City and Accord rolled out by Honda last year have
seen runaway sales.
Rani Mukherjee to endorse Nestle Munch
New Delhi: Nestle India has signed up Rani Mukherjee
to endorse its chocolate brand Nestle Munch.
Nestle Munch sells at Rs5 per piece and the largest selling
SKU in the chocolate and wafers category with widespread
sales in metros and in smaller towns.
company feels that as the brand ambassador Rani Mukherjee
complements the popularity of the Munch brand and like
the brand, her star appeal cuts across age, town, class
Walter Thompson has created the advertisement for Nestle.
get into budget hotels; launch indiOne hotel
Bangalore: The Indian Hotels Company has launched
its first budget hotel `indiOne', having tariffs under
IndiOne would follow a no discounts policy and the company
hopes to redefine the Indian hospitality industry with
first IndiOne hotel is located at Whitefield near Bangalore
The company plans to open 150 such hotels across the world
though a dozen of these will be set up within the next
one year in India. The cost of the hotel near Bangalore
is around Rs10 crore.
has set up a new subsidiary Roots Corporation
for operating these hotels.
to launch no frills airline
New Delhi: The UB Group will launch a low-cost
airline to be branded `Kingfisher' by the year-end. According
to the company the airline will provide a great experience
to the passengers who travel with it.
UB group already has a no-scheduled operators licence
to approach the central government for converting the
licence into a scheduled operator permit.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review