India to become second-largest internet user market by December
18 November 2015
India is expected to have the second-largest Internet user base of 402 million by December 2015, overtaking the US, but behind China.
India's internet user base will post a 49-per cent growth over last year, even as 375 million people used the internet in October 2015, it said.
''Clearly, internet is mainstream in India today. And the large internet users base is definitely a good news for the overall growth of the digital industry,'' the report, Internet in India 2015, said.
India took more than a decade to move from 10 million to 100 million and three years from 100 to 200 million, it took only a year to move from 300 to 400 million users.
In India, males contribute to about 71 per cent of internet usage, while the remaining 29 per cent are women.
Internet usage among males has been growing at 50 per cent and 46 per cent for females.
However, in urban India, the ratio between male to female internet users is 62:38. Significantly, users among females are growing at a rate of 39 per cent compared to 28 per cent among males, it added.
Among the rural users, 88 per cent are males. The internet users among females are growing at 61 per cent and 79 per cent among males. About 75 per cent of the rural internet users belong to the age group of 18-30 years.
According to the report, about 32 per cent of the users are college going students followed by 26 per cent young men. Among the female internet users, the highest growth has been among the non-working women.
This segment has grown by 97 per cent over last year, followed by school going girls (36 per cent growth) and college going girls (26 per cent growth).
Significantly, there has been a huge spurt in the number of people accessing internet on a daily basis in urban India. As on October 2015, 69 per cent of users are using Internet on a daily basis.
This daily user base has gone up by 60 per cent from last year. However, the high frequency usage is not restricted to only the youth and the college going segment; accessing internet daily is prevalent among other demographic segments as well including older men and non-working women.
About 75 per cent of the working women access the net daily.
While 37 per cent of males are daily users, only 23 per cent of the female internet users access the net daily. About 75 per cent of users among both genders access the internet at least once a week.
In urban India, the mobile internet user base has grown at 65 per cent over last year to reach 197 million in October 2015. Mobile internet users surged to 80 million by October 2015 growing at 99 per cent over last year.
In rural India the user base of mobile internet users is expected to reach 87 million by December 2015 and 109 million by June 2016.
The report also reveals that out of all the internet non-users surveyed in the 35 cities as part of this study, 11.4 million non-users are willing to access the net in the next one year and over two-third of them intend to do so through mobile phones.