Gin manufacturer claims product fights wrinkles
25 Apr 2016
The manufacturer of a gin claims that drinking its "Anti-a Gin" would smooth one's wrinkles.
They claim it would make those who consumer the drink look more youthful because it was distilled with ingestible collagen and "age-defying" botanicals.
The beauty industry is bullish on collagen as increasing age leads to loss of collagen in our skin, causing wrinkles and a lack of firmness.
People in Japan had been consuming collagen for some time and The Telegraph had earlier reported on "beauty restaurants" which served food containing chunks of collagen.
Supermarkets in the country had also responded to the demand for collagen-rich food and had enriched noodles and sweets with it.
The gin is available for £34.99 at drinksupermarket.com and is manufactured by food and drink alchemists Bompas & Parr and commissioned by Warner Leisure Hotels.
Anti-a Gin is a 40 per cent proof gin distilled with pure collagen.
The spirit contains rejuvenating botanicals including chamomile, tea tree, nettle, witch-hazel and gotu kola as also traditional gin based botanicals of juniper, coriander and angelica root with a cardamom finish, the manufacturer claims.
Bompas & Parr have also roped in Nicky-Hambleton Jones, the anti-ageing expert from TV show 10 Years Younger, for her expert advice during the distillation process.
Speaking of the finished spirit, she says: 'For those that want to do everything they can to stay young, but don't want to give up alcohol, this is surely the next best thing,' Evening Standard reported.
However, Dr Vishal Patel, the founder of new Islington-based dental and skin clinic, dentalskin is not impressed.
He says, ''The anti-aging industry is comparatively very young and although manufacturers might claim otherwise for obviously promotional purposes, there haven't been any studies that support the long-term anti-aging effect of these ingredients.
''What the industry needs is independent research that demonstrates significant statistical differences. We actually tell our patients to avoid alcohol entirely both immediately before and for 48 hours after treatments, given its dehydrating properties.''