Airports to facilitate sale of tribal products through Tribes India outlets
24 August 2018
The Airport Authority of India has allotted space at Ahmedabad, Udaipur and Kolkata airports for opening of `Tribes India’ outlets. Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has also been offered spaces at international airports at Dehradun, Varanasi, Pune, Goa, Coimbatore, Lucknow, Amritsar and Gangtok for setting up of `Tribes India’ Outlets.
Presence of these outlets at airports will not only provide a good opportunity to market tribal products but would also help promote “Tribes India” as a brand among target customers, the ministry of tribal affairs stated in a release.
TRIFED has established a network of 89 outlets, including 42 own retail outlets, 33 outlets on consignment sale and 14 franchisee outlets across the country, more than doubling from 29 own outlets and 13 consignment outlets as of end-July last year.
TRIFED also organises `Tribal Artisan Mela’ (TAM) with a view to identify new artisans and new products at the sourcing level in states/districts/villages for expanding the tribal producers base. During July 2018, two TAMs were organised at Udaipur (Rajasthan) and Keojhar (Odisha) where 120 artisans participated and exhibited their crafts 4 artisans have been enrolled during the month taking their numbers to 1,027.
Set up in 1987 under the administrative control of the union ministry of tribal affairs, TRIFED is a national-level apex organisation striving to promote the economic development of the tribal communities of the country through marketing development and sustained upgradation of their skills and products.
The approach involves capacity building, imparting need-based trainings, exploring marketing possibilities for products in national as well as international markets, brand building and creating opportunities for marketing on sustainable basis. TRIFED aims to bring about a multi-dimensional transformation of the tribal society and a shift in the perception of their existing image.