Time Warner Cable to start testing Web TV in New York City

Time Warner Cable is going to start testing a cable service in a few weeks in New York City that would dispense with the cable box and deliver programming over the customers' home internet, AP reported.

"Where we're headed is the ability of customers to access the complete video product without having to rent a set-top box from us," said CEO Rob Marcus on a call with analysts.

He added, one thing the company had to do was make sure every channel was available for an internet TV alternative that worked through a streaming-TV device like a Roku.

According to Marcus, ditching the box would make it easier for the company to set up cable for customers, and one would not need a tech to install it for users. "You can simply type in your username and password and you have video," he said.