Merc relaunches the Maybach in India
02 February 2011
Mercedes-Benz has re-introduced its super-luxury sedan Maybach in the Indian market. It comes in two variants, the Maybach 57S and Maybach 62, priced at Rs4.85 crore and Rs5.10 crore, respectively, (ex-showroom Delhi).
"I am convinced that India in the foreseeable future will be in a global premium league," said Peter Honegg, managing director and CEO, Mercedes Benz India. There are people in the country who can afford the personally handcrafted sedan, he added.
The 57S Maybach is powered by a 5,980cc engine that can achieve a top speed of 275km while the Maybach 62 with a 5513cc engine can attain a maximum speed of 250km.
"This car is only for super-luxury segment. Designed with meticulous attention to detail and kitted out of 21st century automotive technology, the cars are writing the next chapter in the history," said Honegg.
Maybach was earlier launched in 2004 at a price of Rs5 crore but didn't find favour among buyers. It was present in the country till 2009.
In the super-luxury segment, the Maybach will compete with BMW's Rolls Royce, Volkswagen's Bentley and Bugatti models and Porsche.
Maybach was founded by Wilhelm Maybach and his son Karl Maybach in 1909.
The elder Maybach earlier worked as the technical director at Daimler-Motoren-Gesellschaft (DMG) and was the brain behind the construction of the first Mercedes, the template for all modern-day passenger cars, in 1901, earning the Maybach sedan the title of "King of the Design Engineers."