Marketing
Apple offers buy-back of Rs34,000 on new iPhones
09 Nov 2015
In a first, Apple and its distributors are going to buy back older models under a scheme to ensure that all new phones sold are genuine and reduce the burden of the retailer who can push sales furthers
Hard hit by e-retailers, Google ends GOSF
04 Nov 2015
Freebies for kids a hit in US fast food joints
02 Nov 2015
Xiaomi to launch pre-Diwali flash sale
31 Oct 2015
Consumers resist influence of covert marketing when paid placements are disclosed
29 Oct 2015
Consumers remember and like products better after seeing covert marketing, such as a product placement in a sitcom, but reminding them that product placement is “marketing” eliminates the effect
Walmart to test drone deliveries
27 Oct 2015
Walmart, the world's largest retailer by revenue, has been conducting indoor tests with small drones for several months
Nestle resumes making Maggi; to hit shelves in Nov
27 Oct 2015
Nestle SA, the world's largest packaged food company, has resumed manufacturing of its instant noodles Maggi at three of its India facilities
Surface Book laptop pre-orders sell out on Microsoft online store
15 Oct 2015
Just after it was announced, the Surface Book, Microsoft’s recently introduced and most expensive laptop-hybrid, has been sold out on its online store
New Apple iPhone 6S not quite flying off dealers’ shelves
15 Oct 2015
Apple's aggressive sales strategy in India may have failed to yield quite the desired results as bookings for the iPhone 6s and 6s Plus have fallen short of expectations
Croma stores to sell Apple products from Diwali
12 Oct 2015
Vodafone bundles Rs8,885 package with iPhone 6S
12 Oct 2015
Retail meets yoga: Future Group ties up with Baba Ramdev’s Patanjali
10 Oct 2015
Blurring the lines between the spiritual and the commercial, Yoga guru Baba Ramdev will market a range of his Patanjali-branded products through Future Group outlets
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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