Marketing
Incredible response to Incredible India campaign
31 Dec 2007
The tourism sector witnesses an incredible 12.7 per cent rise in the arrivals of foreign tourists, and 17.72 per cent growth in forex earnings, on the back of the Incredible India campaign.
Loyalty is overrated
By Dhruv Tanwar | 28 Dec 2007
Or is it, really? Let’s face it, what the apple core is to the apple, the backbone is to the human skeleton – and a critical mass of loyal customers is to a business, irrespective of its size. So, when does loyalty become overrated? Taking customer loyalty as a case in point, this article takes a brief look at the concept of loyalty, and what it means today. By Dhruv Tanwar
H&R Johnson to market INAX products in India
28 Dec 2007
Parryware unveils new Crestia collection
28 Dec 2007
Dabur plans to launch milk-based beverages
By Our Corporate Bureau | 28 Dec 2007
Maruti to raise vehicle prices in January
26 Dec 2007
Bacardi Martini to focus more on premium brands
26 Dec 2007
Battery maker Tudor India to expand capacity
By Our Corporate Bureau | 26 Dec 2007
Consumer durables to grow by 12 per cent: FICCI
24 Dec 2007
Adidas names Sania as its brand ambassador
24 Dec 2007
RIL retail air-cargo plan taking off
24 Dec 2007
Discount season in the auto business
21 Dec 2007
Trent sets up Star Bazaar in Bangalore
21 Dec 2007
Nokia launches new GPS enabled handset
21 Dec 2007
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