A profile of The Information Company Pvt Ltd

INTRODUCTION
The Information Company Pvt Ltd (TIC), incorporated in March 1999, focuses on serving business information and information technology needs in the Internet age. The company was promoted by Kiron Kasbekar, former Editor of The Economic Times, Bombay, and Managing Editor of Business India magazine, both leaders in their respective segments (business daily and business magazine).

Besides media, TIC offers content supply, design, software and web solutions, and has worked closely with the Tata Group for the past seven year, and with the Aditya Birla Group for the past four years. These are two of India's top four business groups. TIC also counts many other leading companies among its clients in India, Thailand, South Africa and Indonesia. TIC has also developed knowledge management software products, and has a patent pending for the Informachine™ IMS.

TIC is an equal opportunities employer, and complies with good governance practices. For more information on the company, visit www.ticworks.com.

MEDIA
TIC's media operations include India's first and biggest online business magazine, www.domain-b.com, and the prdomain BUSINESS REGISTER (www.prdomain.com), India's leading website for original corporate content. Together, these websites have over 45,000 of live pages of content, available free.

Looking for high-quality online business media in India with more than one million visitors a month and over 11 million page views for your marketing? If your purpose is to address a premium audience of business executives, professionals, analysts, investors and entrepreneurs - domain-b and prdomain are the ideal media for your company.

Judge for yourself. Pick up a keyword phrase from the title of any recent news report on domain-b.com, and do a search in Google News; more often than not domain-b.com will appear in the top 10 results. Do the same thing with press release titles in prdomain.com and prdomain will score over businesswireindia.com and other leading news sites.

These are proof of the high traffic levels to these sites and their high reference values. Check with traffic ranking services such as trafficranking.com and alexa.com, and you will find that domain-b is streets ahead of the online editions of India's leading print business magazines (including Business World, Business Today, Outlook Business and Outlook Money; Business India does not have an online presence). It is also well ahead of the online editions of India's leading IT and automotive magazines, such as DQ India and Autocar India. What's more, domain-b.com is way ahead of the online edition of India's leading business daily, www.economictimes.com.

The domain-b information architecture is unique, designed like a database rather than a newspaper or magazine, making it very easy for users to find what they want. Visit the site and see for yourself.

New initiatives. An array of interactive facilities and additional content will be launched on domain-b by April 2007, along with a new design, to provide a vastly enhanced user experience to a premium audience targeted to reach 2.5 million a month by year-end, with page views of over 25 million a month.

WEB SOLUTIONS, CONTENT SERVICE, DESIGN
If you are looking for world-class website, content and design solutions, TIC may be the consultant and implementer you need.

TIC has a track record of designing and managing large corporate and media websites. Its strength lies in its domain knowledge of a wide range of industries and of management issues, its capability to contribute to online communication and business strategies and processes, and its expertise in content and editorial support.

Some of our clients:
Tata Group: TIC undertook the first redesign of the group's flagship corporate website, www.tata.com, back in August 2000. The site was redesigned again in April 2005. The company has been maintaining this site, one of the largest of its kind in the world, for the past seven years. The site has helped in improving the group's relationship with the media, customers, investors and other stakeholders, and in generating increased business enquiries for group companies. TIC has also designed and maintained several other websites for companies in the Tata Group.

TIC also manages the Tata Group intranet, accessed by over 50,000 managers, and provides content, editorial and design services for Tata Review, the Tata Group's quarterly top management journal.

Aditya Birla Group: TIC has designed the Aditya Birla Group site, www.adityabirla.com, and the sites of the conglomerate's four leading companies: Grasim, Hindalco, Aditya Birla Nuvo and Ultratech Cement.

Others: Among TIC's other reputed clients in the web solutions area are the Murugappa Group, Godrej Group, Indorama, Gati, Mahindra & Mahindra, and Talwalkars.

TIC has always assured world-class quality to its customers, and delivered on time. It has also maintained extraordinary client relationships with its clients, which gives them a level of comfort that they do not easily find elsewhere. That is why the company's clients have kept coming back to TIC with more work.

CONTENT, PRINT / MULTIMEDIA DESIGN
TIC's expertise in creating quality business content and design stems from the background of some of its senior team members in business journalism and their domain knowledge of a wide range of industries.

TIC's corporate clients for content provision and design include the Tata Group, the Aditya Birla Group, the Murugappa Group, Tata Consultancy Services, CMC, ICICI group, Tata Chemicals, Tata Power, Tata AutoComp Systems, Aditya Birla Chemicals, Grasim, Indorama, Reliance Communications, Mahindra & Mahindra, Bajaj Auto, Sahara Airlines, Air Deccan, Gati, and Talwalkars.

TIC has been involved in the design, writing and production of a variety of print publications — among them special-edition books, business process manuals, company magazines, case studies, brochures, multimedia presentations, newsletters and exhibition panels — for clients in India and abroad. TIC's work in these areas is seen as being on par with the best ad and creative agencies in the country.

Kiron Kasbekar, managing director, has worked in the publishing, database services and related businesses for the past 28 years. A well-known writer on business and management issues, his previous positions include: Editor of The Economic Times, Bombay, Business Editor of The Times of India, and Managing Editor of Business India magazine - all of them leaders in their segments.

Kiron also has over two decades of experience in the business database business and in the managing of business enterprises (including marketing and finance). He has also been directly involved in media design and art. His experience in software development goes back to 1989.

Anjali Mathur, director and chief operating officer, has been in senior positions in journalism, including as Resident Editor of The Sunday Observer and Executive Editor of Gentleman magazine. She was a delegate to the Special Session on Women of the United Nations General Assembly in 2000, and is a founder member of the Network of Women in Media (India), an association of women journalists from across the country.

Sushil Khanna, a fellow of the Indian Institute of Management Calcutta (IIM-C), and professor, IIM-C, specialises in strategic management issues and has done consulting for large corporations besides teaching at IIM-C for over three decades, after a stint at Citibank.

S. Viswanathan, director, is a chartered accountant and MBA from the Indian Institute of Management, Ahmedabad. He has worked with leading organizations, such as Price Waterhouse, World Bank and with groups such as TVS, RPG, Chandarias and Manipal Group, and with consulting firms. He has over 25 years of experience in the areas of corporate and strategic planning, and finance.

Rajesh Thakur, director, is an electronics engineer who has worked in the US and India, and is a pioneer in the Internet business, having begun offering Internet hosting services from the US since 1994. A co-founder of Tracomm Networks Ltd, he heads the Indian operations of the company, which runs a data centre in Michigan, USA.

Team: The TIC team has 45 people employed full-time. The team has writers and editors, designers, managers and software engineers in four cities in India. In addition, TIC has a network of external writers and editors in these four cities and in several others.

The backgrounds of TIC’s team members include work with publications and companies such as Business India, Business World, The Times of India, India Today, Navhind Times, United News of India, Commerce Research Bureau, Intel, Raymond, Gharda Chemicals, the National Insurance Company, and the National Film Development Corporation.

Some of TIC’s software engineers and designers have also been involved with teaching and training in their respective areas.

CONTACT ADDRESS
The Information Company Pvt. Ltd.
606 Chandermukhi Tower A
Sector 11, CBD Belapur,
Navi Mumbai 400614, INDIA
Phone: 022 2756 4536 / 37 / 38
Fax: 022 2757 1998
Marketing email: saily@domain-b.com
Director email: anjali.mathur@ticworks.com