 Mumbai:
Prudential Plc, UK, has said that it has set up its
fully owned subsidiary, Prudential Process Management
Services (PPMS), in India with an investment of $10 million.
The new offshore service centre in Mumbai is set up to
improve customer contact service levels for the group''s
UK insurance operations.
The
Mumbai centre is expected to start operations by end-June
2003 with about 200 employees to begin with, while it
has a capacity of 850 employees, which it expects to fill
up by mid-2004. A third of the operations will comprise
call centre services and two-thirds will be business process-related.
"PPMS
India is a logical extension of the ongoing customer service
transformation strategy outlined by Prudential in November
2001. We are working to reengineer our business and strengthen
the Prudential
Plc brand in the UK through a customer service focus that
is driven by quality, productivity and cost-efficiency,"
says Prudential Plc group finance director Philip Broadley.
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