Delhi: Sanjiv Gupta is slated to take over as the
president and CEO of Coca-Cola India on 4 July 2003. Alex
von Behr, the outgoing president, is moving to the Philippines
to head the operations there.
group president (East and South Asia) Patrick T Siewert
is likely to make the announcement in Delhi next week.
Gupta was the deputy president of the company since April
2002. The post was created in India for the first time
presumably to facilitate a smooth transition.
Gupta takes charge of Coke next week, he will be the second
Indian to do so. American-Indian Jaidev Raja was the first
CEO of Coke in India. Corporate watchers have often blamed
Coke for its incoherent leadership policy.
Pepsi had P M Sinha on the top for more than a decade,
Coke has had three expat CEOs in nine years. After Raja,
it was Richard Nicholas III, Donald Short and Alex von