Advertising / branding
PepsiCo will spend around $1.2 billion over the next three years to overhaul some of its soft drink brands
27 Oct 2008
Aamir Khan introduces Tata Sky Plus
27 Oct 2008
Reliance rebrands Adlabs as Big Cinemas
25 Oct 2008
Bates 141 appoints key persons
23 Oct 2008
Last date for entries to Effies 2008 announced
23 Oct 2008
MTV sets up new unit for content
23 Oct 2008
Double Diamond tea relaunched
23 Oct 2008
Nivea and MTV's fun element campaign
21 Oct 2008
New ad campaign for Tata Indicom
21 Oct 2008
Hajmola dhabas on highways
20 Oct 2008
Dhoni to promote Chocolaty Candy by Godrej
20 Oct 2008
50 years of Femina
20 Oct 2008
Pepsi may rebrand Tropicana in the UK
18 Oct 2008
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