Advertising / branding
Display advertising to see boom on internet as cookie-based ads decline
25 Feb 2014
Banner ads are almost passé; and with cookie-based ads becoming increasingly expensive, the future of digital advertising lies with display ads, say new studies
Display advertising to see boom on internet as cookie-based ads decline
25 Feb 2014
Banner ads are almost passé; and with cookie-based ads becoming increasingly expensive, the future of digital advertising lies with display ads, say new studies
Google acquires ad-fraud detection specialist Spider.io
22 Feb 2014
The acquisition will help Google to instill confidence among its advertisers that the money they are spending on online ads are for their ads being clicked on by real people and not by botnets
Tata is India’s ‘most valuable’ brand, Apple tops global list
19 Feb 2014
While the Tata Group has retained its top position in India in Brand Finance’s Global 500 list, all the others, including SBI, Reliance Industries and Bharti Airtel, have slipped
Yahoo’s Mayer bets on contextual search
12 Feb 2014
T-Mobile wins case against AT&T's Aio using colour magenta
10 Feb 2014
A US federal court has ruled that AT&T subsidiary Aio Wireless’ use of the colour magenta is an infringement of T-Mobile's magenta trademark
Samsung topples Nokia to become India’s ‘most trusted brand’
31 Jan 2014
Samsung has emerged as the most trusted brand in India across all regions, followed by Sony and Tata, according to Brand Trust Report 2014
Samsung topples Nokia to become India’s ‘most trusted brand’
31 Jan 2014
Samsung has emerged as the most trusted brand in India across all regions, followed by Sony and Tata, according to Brand Trust Report 2014
Samsung topples Nokia to become India’s ‘most trusted brand’
31 Jan 2014
Samsung has emerged as the most trusted brand in India across all regions, followed by Sony and Tata, according to Brand Trust Report 2014
Google proposes ad-linked free taxi service to bring shoppers to physical stores
27 Jan 2014
A new Google patent proposes ad-supported free taxi rides for commuters to shop at brick and mortar stores — a move that may help them to be one up on online retailers
Apple’s iconic 1984 commercial turns 30
23 Jan 2014
Japanese carrier ANA pulls ‘racist’ TV ad
21 Jan 2014
Mobile advertising spending to reach $18 bn in 2014
21 Jan 2014
The audio-video format will grow the fastest, with the boom in sales of tablets driving video
GM returns to advertising on Facebook
16 Jan 2014
Facebook yesterday released research showing that automotive campaigns on the social networking site led more people to consider the brands and models advertised
Twitter adds new capabilities for ad re-targeting programme
16 Jan 2014
Twitter will allow advertisers to include or exclude certain audiences from their advertising by using email addresses and user IDs
Publicis chief visits India after biggest M&A deal in ad world
20 Dec 2013
The Indian advertising market seems to have caught the attention of Maurice Levy, chairman of the management board and CEO, Publicis Groupe SA, who is visiting the country
Facebook to start video advertising
18 Dec 2013
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