labels: redington india, wipro infotech, advertising/branding, it news
Redington to market Wipro Infotech productsnews
Venkatachari Jagannathan
27 January 2004

Chennai: IT products distribution company will distribute a select range of Wipro Infotech's desktops, notebooks and entry level servers targeting the small and medium business enterprises and small office and home office segments.

This segment constitutes more than 40 per cent of the corporate desktop market.

According to Anil Jain, general manager, Wipro personal computing products business, " Our partnership with Redington is in line with our strategy to reach to specific customer segments. This arrangement strongly complements the 275 strong business partner network, which has been an integral part of our growth strategy in India, and contributes to over 60 per cent of Wipro's total PC sales. Our agreement with Redington will build an incremental customer base for us, especially in the remote corners of the country. "

Speaking to the press to announce the marketing arrangement, Aniruddha Joshi, vice president, Redington said: "We are pleased to partner with Wipro Infotech. Given their strong presence in the corporate desktop segment and our immense reseller reach in India, we see strong synergies between Wipro Infotech and Redington."

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Redington to market Wipro Infotech products