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business leaders > profiles > Martin Roll
Martin Roll
Martin Roll: The branding strategist
Roll offers rare but truly unique insights drawn from his experiences in advising boardrooms of global corporations for more than 15 years. He expertly strides the industry-academia continuum and delivers superior value to his global audiences. Martin Roll is a frequent guest lecturer at

INSEAD business school and visiting professor at CEIBS in Shanghai. He holds an MBA from INSEAD.

Roll is the author of the international bestseller on the importance of global brands, Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. His much anticipated next management book on how branding is guiding leadership and innovation at the boardroom level will be published in 2007.

He has been featured in a wide variety of global media across the US, the UK and the Asia Pacific region, including most recently BBC World, CNBC, CNN, ABC and Asian Wall Street Journal among several others.

Martin Roll is not only a highly accomplished speaker and presenter but a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor on the subject of brand leadership, its close link to management and how it drives performance through shareholder value.
Branding Excellence™ - Driving Shareholder Value
Asian Brand Strategy - A New Paradigm for Boardrooms
Can China build Global Brands?
Corporate Brand Culture - Drive Branding through People

He is CEO of VentureRepublic, the leading strategic advisory firm on branding based in Singapore and Copenhagen. A thought-leader on branding driven by tremendous experience and insights, Roll facilitates business leaders and organisations of Fortune 500 companies to think bold for future strategies. By focusing on building iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.

Roll represents a culturally diverse profile with his globe-trotting career spanning different regions of the world. Currently based in Asia to understand Asian perspectives, he travels extensively to all parts of the world and represents in-depth knowledge and perspectives of fast-growing Asia and its diverse opportunities and cultures.

Many "experts" often fail to engage audiences due to lack of local knowledge and insights, and /or they address audiences in the West claiming to know Asia very well. But few actually have that expertise. Martin Roll effectively bridges this divide and mixes his strengths in boardroom integrity and global branding experience with cultural-driven insights.

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