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San
Francisco: More than anything else, this week's merger of
technology giants Hewlett-Packard and Compaq symbolises that --
for now, at least -- the personal-computer revolution is over,
reports The Christian Science Monitor.
Almost since
its inception, the desktop-computer industry has grown at a
phenomenal pace, fueled by tides of new technology that induced
users to buy new PCs every few years. Now, for the first time in 15
years, worldwide sales are falling.
With
a dearth of new programmes that beg for more computing power, many
people are content to stick with the machines they have. Moreover,
digital cameras and palm pilots are focusing consumers on
accessories that fit in purses and coat pockets, not on a desktop.
To
many experts, this merely represents a maturing of the industry,
as boom years give way to more moderate demand. To others, though,
the layoffs and mergers suggest more than a natural downturn. They
are a signal that -- without innovation -- the companies that are
the soul of the New Economy may be in for continued hard times.
PC-makers
"were so tied into everyone buying a machine every two years
that they forgot to provide a reason for people to buy them,"
says Rob Enderle, an analyst at Giga Information Group in Santa
Clara, California. "There's nothing to build up the value of
purchasing a new computer."
This
shift in the market has been coming for several years. When Dell
Computers took the lead in computer sales in the late 1990s --
putting its emphasis on low prices instead of technical innovation
-- others followed suit, beginning a price war. As the profit
margins have sunk, companies such as IBM got out of the PC market
altogether, and the ones that remained have had trouble.
Compaq
lost $155 million on its PC sales last quarter, while
Hewlett-Packard lost $150 million. Even Dell says revenues are
falling and has announced layoffs.
To
some degree, the slower sales are a symptom of the slowing global
economy. Yet Americans' changing view of what role computers play
in their lives might also be having an effect. No longer are they
desktop toys, intriguing in their own right. More and more, they
are being seen simply as tools -- like TVs or refrigerators.
"The
way that the computer has developed is that it's really just a
high-tech telephone [for transmitting information]," says Jim
Koch, director of the Center for Science, Technology, and Society
at Santa Clara University. "It's just like saying, 'I'm not
going to upgrade my telephone, because it meets all my needs.'
"
That
emerging practicality about computers can be seen throughout the
high-tech world. Numerous studies, for instance, show that
companies are holding onto their computers longer. Turnover, which
used to be fixed at 18 months or two years, is now stretching to
four years and beyond.
In
addition, surveys about the Internet suggest people are surfing
fewer and fewer sites, indicating that the joy of tripping through
cyberspace randomly has been slowly replaced by a more
businesslike scan for specific information.
"There
is some sense that the higher levels of excitement that we had in
the early days of the PC are starting to turn to feelings that are
a little more mundane," says Todd Kort, an analyst at the
Gartner Group in San Jose, California.
He
notes that 66 per cent of US households have at least one
computer, as do perhaps 50 per cent of households in Western
Europe and Japan. "Basically, every white-collar worker who
needs a PC has one," Kort says. "We shouldn't expect
15-per cent growth rates -- [as there have been] -- in the
future."
Still,
there are plenty of opportunities to reinvigorate the industry, he
and others say, and almost all of them begin with developing new
technologies. Whether it's better voice-recognition software or
programmes to edit camcorder videos more easily, experts agree
that the only way to spur PC sales is to create something
attractive that makes old PCs obsolete.
Price
wars have led PC-makers to cut the amount of money they spend on
research and design during the past 10 years, making a few giants
like Intel and Microsoft the primary players still heavily
involved in innovation.
Perhaps
that needs to change, some experts say. Handheld computer-makers,
for example, have seen and met consumers' desire for more mobility
and convenience -- thereby eating into the PC market. Some of
these same ideas now need to be applied to PC development, Koch
says.
"There
needs to be some reexamination of PCs around user needs, and how
people... use them on a daily basis," he says. "The
ability to customise PC applications is an avenue for growth.
There is still a need for innovation."
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