TBWA India appoints Sreejit Nair as managing director, Integer Group

BWA Group India has appointed Sreejit Nair as managing director for its sister agency, Integer Group, which specialises in promotional, retail and shopper marketing.

Nair joins TBWA Group from PepsiCo India, where he was the general manager, customer management.

In his new role, Nair will work alongside Shiv Sethuraman, chief executive officer, TBWA Group India and Dan Paris, regional managing director, Integer Group, Asia Pacific, in managing the existing TBWA Group network clients as well as developing a new client portfolio.

''Nair has tremendous experience in a wide brand portfolio, as well as the growing Indian market and its retail channels. His addition to the senior team in Mumbai is a huge asset as our business grows and diversifies into the fast-growing shopper marketing space,'' said Sethuraman.

Nair has over a decade of FMCG sales, key account management and trade marketing experience, with exposure across multiple categories. Besides PepsiCo, he has also worked with Procter & Gamble Bahrain and Henkel in the Gulf region.

Speaking about his appointment, Nair, said, ''In my time at PepsiCo, I came to appreciate that shopper marketing provides sustainable and cost efficient solutions to both brand owners and retailers. The Integer Group utilises this canvas to provide really smart thinking in this space executed through 'highly disruptive' campaign work''