Rediffusion-Y&R has strengthened its creative team with the appointment of Parag Shahane as creative head, art.
Shahane's appointment follows that of Manish Ajgaonkar, who had recently joined the agency as creative head.
Neville Medhora, vice-president, Rediffusion-Y&R, said: "Shahane brings a lot of energy and passion to our Mumbai team. His cross-category experience will surely add a lot of value to our clients' brands."
With over 15 years of experience, Shahane has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept, Forefront, and had an international stint with JWT Colombo spanning three years.
He has worked on brands like Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual Fund, HCC, Inorbit Mall, Filmy, Gini & Jony and Mother's Recipe, amongst others.
Shahane holds a management degree from KC College, Mumbai.