Starcom MediaVest Group (SMG) has appointed Mallikarjunadas CR as the chief executive officer for its India operations. He will be based in Mumbai and will take charge from 25 May.
Mallikarjunadas will report to CVL Srinivas, chairman, Starcom MediaVest Group India and managing director, LiquidThread APAC.
''In Mallikarjunadas, we have a young and dynamic leader with a strong product orientation and rich client management experience,'' said Srinivas.
Mallikarjunadas will also be part of the global product committee of SMG.
He joins SMG from Madison Media after a four-year stint. His last role at Madison was that of chief operating officer, Madison Media Inifinity and director, Madison Media Infinity and director, Madison Media Research Center.
Mallikarjunadas had started his career with Starcom MediaVest Group and spent five years primarily on the media planning account of P&G.
He was a member of the simulations practice at Tata Interactive Systems and has also worked as the media and research manager at Asian Paints.