Rediffusion Y&R has promoted Gautam Talwar to chief strategy officer. He takes over as the head of the strategic planning from Arvind Mohan, who resigned a few days ago.
Talwar has contributed significantly to the new business initiatives undertaken by the agency and has created a strategic path for the agency to enter into the new media space, the company said in a statement.
''He has been instrumental in leading the new business mandate at Rediffusion - Y&R,'' said D Rajappa, president, Rediffusion-Y&R.
Talwar had joined Rediffusion-Y&R in April 2010 as executive vice president – new business development and special projects.
He has more than 14 years of experience in the advertising and entertainment industry.
Talwar started his career with Grey Worldwide, followed by several years at Lowe in account management and strategic planning. He then moved to Lateral Solutions (Netpreneurship), which was followed by Lowe Dubai and most recently, Kaleidoscope Entertainment.