N Padmakumar, the erstwhile national creative director, Everest Brand Solutions has joined Rediffusion Y&R as the national creative head, in a move within the same group.
Padmakumar had a four-year stint with Everest Brand Solutions, where he partnered with president D Rajappa to add new and substantial businesses such as ACC Cement, Indian Overseas Bank, Tata Housing, Writer Corporation, Emami, and T-Series, among others.
He started his career with Lintas, handling brands like Lifebuoy, Liril, Breeze and Rexona and Britannia Tiger biscuits. He then had a brief stint with MTV, where he worked on shows like Fully Faltoo, Bakra and others.
Padmakumar then joined Lintas Sri Lanka as executive creative director, moving on to Lowe Delhi as creative head on the LG business. Later he joined McCann Worldgroup as ECD Sri Lanka before moving to Lowe Mumbai.