Rediffusion Y&R has roped in Tina Sachdev as creative head of its Mumbai operations. She will report to Minakshi Achan, the chief creative officer at Rediffusion Y&R.
Prior to joining Rediffusion, Sachdev was the assistant vice-president and senior creative director at JWT's Bengaluru wing. At JWT, she handled brands like Levi Strauss, Van Heusen, Nike, and Kingfisher amongst others.
She will be head one of three verticals at Rediffusion Mumbai and will work on brands like Airtel, Big FM and Kaya.
This is Sachdev's second stint with Redifussion. She was the associate creative director at Rediffusion DYR, Bangalore before joining JWT.
She has worked with Everest Brand Solutions and MAA Bozell.