Chandramohan Mehra, head, brand and communications, SBI Life Insurance has been conferred with the 'Young Achiever of the Year Award' at the CMO Asia Awards 2010 at Singapore.
Mehra was conferred the award for showing professional excellence in the field of strategic marketing communications and branding.
He leads the strategic branding, marketing communications, media planning, PR, and internal communication initiatives at SBI Life.
Prior to joining SBI Life, he led the brand management at Kotak Life Insurance.
Mehra has worked with FCB Ulka where he played a significant role in developing the automobile CRM program for Tata Motors and was part of the team that introduced e-age banking products for HDFC bank.
In partnership with CMO council, USA, CMO Asia awards recognise organisations and chief marketing officers who have shown leadership in their respective fields combined with consistent innovation and strategic marketing.
The participating countries include Australia, Bangladesh, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Oman, Philippines, Qatar, Sri Lanka, South Korea, Singapore, Saudi Arabia, Thailand, Taiwan, Turkey and UAE.