Dentsu India has appointment of Rajat Sethi as managing director, Dentsu Marcom. He will work closely with Rajesh Aggarwal, president, Dentsu India, Sethi's mandate will be to lead business and operations at Dentsu Marcom.
Prior to Dentsu, Sethi was heading the country operations in India for Reader's Digest International.
Sethi has helped build operations in the Indian sub-continent for marketing communication companies such as Wunderman, McCann Relationship Marketing.
He was with Lintas and as vice president of McCann Erickson where he was conferred the HK McCann Leadership Award. Sethi has put in almost three decades in marketing, advertising and in the specialised area of relationship marketing, started his career in marketing as a management trainee with Jenson & Nicholson in 1979 and plunged into advertising in 1983, when he joined Lowe (then Lintas) to handle HLL's businesses. He moved to Clarion (now Bates) in 1988 and to McCann Erickson in 1990.
Sethi is a graduate in Economics and a post graduate in management studies. He also completed his Advanced Management Program from Harvard Business School in 2005.