comScore appoints Anne Hunter as VP

Digital measure, comScore, has appointed Anne Hunter as VP of advertising effectiveness products and Daryl McNutt as VP of comScore Marketing Solutions, Media. The two industry veterans together bring more than two decades of digital media experience to their new roles at comScore.

Hunter joins comScore with more than 13 years of experience in the industry. Most recently, she served as VP of strategic insights at AOL, where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive Platform-A team.

Prior to that Hunter was VP of data and analysis at Tacoda, Inc. where she doubled renewals by creating profitable sales analyses for clients such as Kraft, Cadbury, Coca-Cola and General Mills.

Hunter has also held positions at 24/7 Real Media Inc. as director of advertising sales and operations, and Hearst New Media and Technology, Inc. as associate manager of advertising.

Daryl McNutt joins comScore from his post as VP of client services for Specific Media where he handled business intelligence strategy and related technology services, focusing on the company's analytical applications and data intelligence.

McNutt also served as VP of marketing planning and analysis for PhotoWorks where he was responsible for forecasting, marketing and business intelligence operations. Before joining PhotoWorks, Daryl served as the analytical data manager for the Seattle Times.