Leji Koshy, the national sales head of Big Cinemas has quit the organisation and will be joining Sadhna News as its national sales head.

Sadhna News is planning big expansion in regional news genre and Koshy's role will include, among other things, to strengthen our sales network with a view to tap corporate advertising.

Koshy has 13 years of experience in media sales, and has worked for brands such as The Times of India, India Today, Sahara.